Blogs

Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules – and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our Subscription Management Solution was built to simplify this […]

The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. This growth has also driven demand for sophisticated OTT app development solutions that can support advanced advertising technologies like SSAI and CSAI, ensuring seamless monetization and scalable performance. With the worldwide shift from linear television […]

🎬 Watch Parties: Transforming OTT Social Viewing Over-the-top (OTT) streaming has already revolutionized how we consume entertainment; the next wave is making that consumption social and interactive. In modern OTT app development, integrating features like multi-device sync and watch parties is becoming essential to meet evolving audience expectations and enhance user engagement. With features like […]

In Automation Testing logging into an application repeatedly for every test case can be time-consuming and inefficient as well. To rescue with this problem Session Storage state comes to picture with narrative of “Modern Day Problems Require Modern Day Solution” By saving the authenticated state once and reusing it across multiple tests, automation engineer can […]

A Real-World Problem Imagine you’re trying to book a doctor’s appointment online. You start on hospital.com, browsing doctors and services. When you’re ready, you click “Book Appointment”, which takes you to bookings.healthcare.com. From your perspective, it’s one smooth journey. But to analytics? Visit on hospital.com = Visitor A Appointment on bookings.healthcare.com = Visitor B The […]

What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the “Video Start Time” (VST). This metric is especially critical in OTT app development, where users expect near-instant playback, and even small delays can impact retention and […]

Recently we realized something. Some companies just move differently, when they figure out this whole DevOps automation thing before everyone else did. As, one of our clients just pushed their fourth feature update this week. Fourth! And we’re thinking… their main competitor is still stuck planning some big quarterly release that probably won’t happen on […]

When Google introduced Leanback, it solved a hard problem: building focusable, remote-friendly UIs for Android TV. But Leanback was built on Fragments, Presenters, and XML themes — patterns that don’t scale well in 2025. With Jetpack Compose for TV, we finally get: A declarative focus model. Composable theming instead of XML overrides. Reusable UI that […]

A/B Testing in OTT: Turning Data Into Better Experiences The Essence of A/B Testing Think of A/B Testing as running a small experiment. You put two versions side by side—Version A (Control) and Version B (Variation)—and see which one your audience prefers. It could be as simple as a headline, a button color, or even […]

When I first set up CloudFront, I just wanted it to work. I clicked through the wizard, pointed it at an S3 bucket, and called it a day. It worked—until the bill showed up. That’s when I realized CloudFront is one of those services where the defaults aren’t your friend. If you’ve been running CloudFront […]

Introduction Many times, UX designers have felt stuck for hours trying to research and navigate to a perfect approach that would be a custom fit into the context that we are working on, leaving us staring at a blank screen, or just pacing around trying to look in each corner of our brain. Lets dive […]

Our client raised an issue stating the list conversion is not happening properly while copy-pasting the text from MS Word desktop App to RTE. When I explored, I found that the RTE component in AEM has mainly two paste modes (wordhtml and plaintext). Plain text mode scraps all the mark-up as the mode name suggests. […]