Assistant Manager - Marketing Automation
6-8 yearsNoidaGraduation/Post Graduation

Responsibilities


  • Consulting, implementing and delivering marketing automation projects, both for the TTN corporate marketing team and our clients.
  • Automation: define the strategy and implement processes for marketing campaigns, including nurturing, scoring and qualification, lead routing and confutation with other marketing tools.
  • Asset management: Create resources such as emails, landing pages and forms.
  • Analytics: design dashboards and reports, track campaign KPIs and ROI.
  • System management: perform audits of marketing automation instances and document MA systems.
  • Databases: manage email deliverability, data hygiene, data standardization. Configure database integrations with 3rd party tools/vendors.
  • Implementations: design client systems, in conjunction with practice leader and project manager.
  • Integrations: connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems.


Requirements


Must-Have Skills:

  • Should have at least 6-7 years of total experience
  • Should have at least 4 years of experience in HubSpot and Marketo.
  • At-least 4 implementations on HubSpot
  • Hands-on experience on Salesforce.com, Microsoft Dynamics, other CRMs management, lead routing, app installation
  • Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing
  • Knowledge of Python, PHP and other tech.
  • Positive attitude and ability to work in offshore service delivery model
  • Fast-paced: must be comfortable handling high- speed and high volume of daily work, without losing quality
  • Customer-first attitude and willingness to go an extra mile
  • Ability to interact with the client


Good To Have:

  • HubSpot Marketing Software certification(s) and Marketo Certification.


Assistant Manager - Marketing Automation
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