Responsibilities

• Good knowledge & experience of social media copywriting 
• Responsible for ideation and creation of social media content for various platforms such as Twitter, Facebook, LinkedIn, Instagram etc. 
• Creation of infographics and video scripts for social media posts
• Responsible for writing, editing, and proofreading for website content/blogs etc.
• Work alongside other copywriters and marketers and collaborate with designers, technical teams to get the desired results
• Assist in creating and maintaining content calendar
• Slice and dice content in different formats including .gif, video, PPTs, pdfs etc
• Should be able to research and investigate facts for digital/ social media content
• Should propose new content formats basis new trends and platform developments

Requirements

• Must have- Excellent written and verbal communication skills in English language
• Graduate in any stream preferably Bachelor in Mass Communication/ MBA / MA/ Masters in Mass Communication with 3-5 years of relevant experience in copy/content writing
• Basic understanding of SEO and Social Media Marketing
• Ability to understand and add value to various services of TO THE NEW from the lens of creativity & content