China | Cloud Services
Alibaba Cloud is a business of Alibaba Group, one of the world’s largest e-commerce companies. It is the largest public cloud service provider in China and the 4th biggest web hosting provider in the world. Alibaba Cloud provides a comprehensive range of cloud services that offer cutting-edge technologies across computing, database, networking, security and storage.
Highlights
 
In-depth competitive research and market analysis
 
Expert UI/UX design and development
 
360-degree content marketing program
 
SEO audit and ongoing optimization
Alibaba chose TO THE NEW as a trusted digital technology partner to revamp their Digital Presence on web properties, marketplace, and user console in order to cater to the international audience.
Objectives
multiple platforms
Conduct a digital transformation journey to modernize the digital assets
digital technology
Implement experience design for superior UX
digital technology
A 360-degree content marketing strategy to establish thought leadership
The Solution
TO THE NEW defined a bespoke Digital Transformation strategy for Alibaba Cloud. The transformation process started with mapping the user journeys to understand the global audience and creating a rich, engaging experience on multiple channels.
ttnbuilt
Our expert UI/UX architects developed personas and user flows to create engaging interfaces as part of experience design activity
projects
Implemented 360-degree content marketing initiatives including content creation, content repurposing, SEO content optimization, and Distribution & Analytics
designand developed
Initiated Startup Partner Program to provide cloud-related technical training to potential startups
web
Developed various promotional discount coupons and distributed them to a network of affiliate websites to generate qualified B2B leads
Value Delivered
For over 5 years, TO THE NEW proved itself as a key technology partner for Alibaba Cloud by helping them cater to over 6 geographies including the US, EMEA, APAC, and China.

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