Ankit Awasthi

Media & Entertainment

Beyond the buzz: My take on The NAB Show 2025 – Modern media ops

Earlier this month, I had the opportunity to represent TO THE NEW at NAB Show 2025 in Las Vegas, and I’m still reflecting on the incredible amount of insight packed into these past few days. For anyone in media operations space, digital distribution, post-production, or localisation, this year’s show wasn’t just a tech showcase - it...

29-Apr-2025

Technology

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

04-Aug-2015

Technology

The power of YouTube Analytics

  YouTube, the most widespread and popular video site on the web today is humongous in many aspects. YouTube’s growth is still fast-tracking despite taut competition from Facebook and others. Since its launch in November- 2009, YouTube has been home to everything from shaky home movies to fully produced videos. As...

29-Jul-2015