Ankita Awasthi

Ankita is an innovator and brilliant-minded individual in the field of search engine marketing. She has helped a number of medium and big sized enterprises with her search marketing strategies to drive ROI

Digital Marketing, Marketing

Second Wave and Local SEO: Coronavirus Impact on Local Businesses

There is considerable anxiety and fear among individuals as the second wave of the COVID-19 pandemic has hit the country. The number of COVID cases is accelerating with every passing day, and it’s worsening the fear among individuals. Many people have even stopped coming out of the house, and that is a good thing that they are...


Digital Marketing

BERT – The Curious Update of Google

Even the founders of Google never ever imagined that Google would become a search behemoth after 20 years. There is a lot of elements that make Google a search engine market piece; one of the main, Google understands search intent and provides point-to-point information for each user.  The secret ingredient behind Google’s...