Ashok Patro

I am Ashok Patro working as Vice President of Analytics Services Division at TO THE NEW. Please go through my blog posts below

Digital Analytics, Marketing

Social Media Engagement is Not a Strategy

When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...


Digital Analytics

What is Analytics Led Marketing?

Digital Marketing is no more a buzz word as everyone seems to understand it well. At least they say so.  But each client and industry is different and needs to embrace and use Digital Marketing differently. Content Strategy, Campaign Ideas, Market Insights, Creatives are the 4 main components of any marketing strategy. Traditionally...