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Introduction While optimizing the full potential of your marketing automation platform, asset management becomes a hefty task, considering it is going to be used for various business requirements. To make it well structured and to get hassle-free access, a need for multiple accounts is there. In order to solve this, a marketing...
Introduction Landing pages are vital components of modern marketing strategies. They are purpose-built pages designed to guide visitors toward specific actions, such as purchasing, signing up, or downloading content. The importance of landing pages lies in their ability to maximize conversions and campaign effectiveness. By providing...
Email Marketing using Marketo: A Comprehensive Overview According to the Emarsys report, 81% of retail professionals still use email as a driver for customer acquisition and 80% for customer retention. Email marketing is a popular and effective way for businesses to communicate with their target audience, build brand awareness,...
What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%. Let’s deep dive into what Marketing automation is about - Marketing automation is the...
