Aishwarya Sharma

Aishwarya Sharma is working as an analyst for TTND - India.

Digital Analytics, Industry Buzz

10 Amazing Insights for Brand Marketers of Travel & Hospitality Industry

SOURCE: Google Search Data July'13 - June'15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more...

21-Jan-2016

Social Media Analytics

How Sports Brands are leveraging Digital Brand Engagement for Revenue Generation

“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...

26-Nov-2015