Aishwarya Sharma

Aishwarya Sharma is working as an analyst for TTND - India.

Digital Analytics, Industry Buzz

10 Amazing Insights for Brand Marketers of Travel & Hospitality Industry

SOURCE: Google Search Data July'13 - June'15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more...



How Sports Brands are leveraging Digital Brand Engagement for Revenue Generation

“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...