Agile, Industry Buzz, Marketing

Navigating Growth: A Dive into Toastmasters Club Meetings

  As I entered my first Toastmasters meeting, a mix of anticipation and trepidation filled the air. Little did I know that this experience would transform into a journey of self-discovery and personal growth. Overcoming Introvertism: Embracing the Circle Navigating Networking as an Introvert Networking had always been a daunting task for me, especially as […]

March 29, 2024

Agile, Data & Analytics, Digital Transformation

Implementation of SMART framework in Agile

What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to […]

February 2, 2024

B2B, B2C, Digital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that the majority of buyers from around the world hesitated in buying products online. There was a fear of phishing and online scams around the web to trick shoppers into giving out their personal information. Nowadays, almost everyone you come across has recently purchased […]

October 11, 2023

Connected TV, Industry Buzz, Smart TV

The Streaming Wars: Why Roku Is Winning the Battle

The rise of streaming services has brought about fierce competition in the entertainment industry. Among the key players vying for dominance, Roku has emerged as a force to be reckoned with. With its user-friendly approach, extensive content library, and strategic partnerships, Roku has successfully positioned itself as the leader in the streaming wars. In this […]

September 19, 2023

Big Data, Data & Analytics, Industry Buzz

Our experience through Data Engineering Summit 2023 in Bengaluru

AI is everywhere, but there’s less attention to the engine running behind it. Data Engineering is what makes the right data available at the right time for all these AI use cases. Happy that someone thought about it and organized this 2-day event DES2023, focused on Data Engineering in Bengaluru, where we got to hear […]

May 4, 2023

Anaytics, Industry Buzz, Technology

The Ethics of Machine Learning

Machine learning (ML) has revolutionized how we live, work, and interact with technology. From personalized recommendations to predictive analytics, ML has become an integral part of our lives. However, with this rise in the use of ML, there have been growing concerns about the ethical implications of this technology. In this blog post I’ll explore […]

April 26, 2023

Industry Buzz

Econometrics in 2023

Econometrics analyses and predicts economic data using statistics and math. It assists us in understanding the relationships between various economic factors and forecasting future trends. It has become more important recently and will continue to grow in 2023. Unlike digital attribution, econometrics uses a comprehensive statistical approach, which can consider multiple factors and provide robust […]

February 24, 2023

B2C, Connected TV, Industry Buzz

Various monetization models for OTT platforms

The over-the-top (OTT) industry is rapidly expanding, with an increasing number of people turning to stream services for entertainment. However, with so many OTT platforms now available, companies are finding it increasingly difficult to monetize their offerings. This blog will look at some of the most innovative OTT platform monetization models. Subscription-based Model: The subscription-based […]

February 11, 2023

Digital Marketing, Industry Buzz, Marketing

How To Build an Effective Content Syndication Strategy for Your Business

Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]

June 30, 2022