B2B, B2C, Digital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like […]

April 13, 2022

Digital Marketing, Industry Buzz

Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?

Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts – most of them claim that manual SEO is still better and relevant while there is a section of professionals who think […]

February 17, 2022

Industry Buzz, Technology

Artificial Intelligence

When Amazon first came out with a smart recommendation algorithm for customers, millions of its customers received their first personalized shopping experience tailored to meet their own interests. This not only introduced us to a whole new era of shopping but was the beginning of using machine learning in a very practical manner. The approach […]

October 19, 2021

Corporate, Industry Buzz

Covid-19 Impact On Travel Industry & Factors For Comeback

The year 2020 has been a roller coaster ride for the entire world economy. We have witnessed something never seen before. Covid-19 has impacted every business directly or indirectly. The travel industry was hit the most in light of travel restrictions and a general fear of contracting the disease. According to the UNWTO estimates, International […]

February 18, 2021

Digital Analytics, Digital Marketing, Industry Buzz

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been […]

June 1, 2018

Corporate, Digital Analytics, Industry Buzz

Closure of California Fitness Gym…Justified?

On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on their […]

August 18, 2016

Big Data, Digital Analytics, Industry Buzz

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. In the 2016 […]

August 1, 2016

Industry Buzz, Testing

Google Launches a New mobile-friendly Testing Tool

After it’s launch in November 2014, Google on 17th May 2016 has announced launch of their new mobile-friendly testing tool. Yaniv Loewenstein from the Search Console Team wrote: The new tool is available at the URL https://search.google.com/search-console/mobile-friendly The older version is available at https://www.google.com/webmasters/tools/mobile-friendly UI of older version UI of new version As compared to the older version, the […]

May 18, 2016

Big Data, Industry Buzz, Java

Our experience through GIDS16 in Bengaluru

I know it’s too late, almost 2 weeks, since the GIDS16 (Great Indian Developer Summit 2016) ended – But the thought that “it’s better to be late than never” is motivating me to write down this post. It was a 5 days event – initial 4 days in Bengaluru and the last day in Pune. […]

by Salil
May 18, 2016