Corporate, Industry Buzz

Covid-19 Impact On Travel Industry & Factors For Comeback

The year 2020 has been a roller coaster ride for the entire world economy. We have witnessed something never seen before. Covid-19 has impacted every business directly or indirectly. The travel industry was hit the most in light of travel restrictions and a general fear of contracting the disease. According to the UNWTO estimates,...


Digital Analytics, Digital Marketing

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...


Corporate, Digital Analytics

Closure of California Fitness Gym…Justified?

On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...


Big Data, Digital Analytics

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...


Industry Buzz, Testing

Google Launches a New mobile-friendly Testing Tool

After it's launch in November 2014, Google on 17th May 2016 has announced launch of their new mobile-friendly testing tool. Yaniv Loewenstein from the Search Console Team wrote: The new tool is available at the URL The older version is available at...


Big Data, Industry Buzz

Our experience through GIDS16 in Bengaluru

I know it’s too late, almost 2 weeks, since the GIDS16 (Great Indian Developer Summit 2016) ended - But the thought that "it’s better to be late than never" is motivating me to write down this post. It was a 5 days event - initial 4 days in Bengaluru and the last day in Pune. We attended day 2, 3 and 4 in Bengaluru. It featured...

by Salil

Digital Analytics, Industry Buzz

10 Amazing Insights for Brand Marketers of Travel & Hospitality Industry

SOURCE: Google Search Data July'13 - June'15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more...


Industry Buzz

Youtube API(V3) to fetch all videos on a Channel in ASP.NET

This Blog explains how to retrieve  a specific user's playlists of videos. This  does not require any user authorization. YouTube is widely used in our life.  Because simplicity and ease of use, YouTube has become the most popular video sharing and one of the most popular websites in the world. Some YouTube API allows us to get the...


Industry Buzz

A peek into Graphic Designer Life

A peek into Graphic Designer life. Many people think and get confused by the word Graphic Designer . What is a Graphic Design?  What does a Graphic Designer do? What about the scope of the industry. If you are looking for the answer you are at the right place. What is a Graphic Design? Graphic design basically is “the art or...


Industry Buzz

TOP 5 reasons why Online Streaming is the next big thing in India!

The music & entertainment Industry is buzzing with some latest developments by major OTT players that point towards a big change in the way the content will be consumed by the user online in the coming future. Here are a few updates that explains it better - 1. Launch of new VOD services HOOQ - the big-bet of media giants Sony...