Big Data, Data & Analytics, Industry Buzz

Our experience through Data Engineering Summit 2023 in Bengaluru

AI is everywhere, but there’s less attention to the engine running behind it. Data Engineering is what makes the right data available at the right time for all these AI use cases. Happy that someone thought about it and organized this 2-day event DES2023, focused on Data Engineering in Bengaluru, where we got to hear […]

May 4, 2023

Anaytics, Industry Buzz, Technology

The Ethics of Machine Learning

Machine learning (ML) has revolutionized how we live, work, and interact with technology. From personalized recommendations to predictive analytics, ML has become an integral part of our lives. However, with this rise in the use of ML, there have been growing concerns about the ethical implications of this technology. In this blog post I’ll explore […]

April 26, 2023

Industry Buzz

Econometrics in 2023

Econometrics analyses and predicts economic data using statistics and math. It assists us in understanding the relationships between various economic factors and forecasting future trends. It has become more important recently and will continue to grow in 2023. Unlike digital attribution, econometrics uses a comprehensive statistical approach, which can consider multiple factors and provide robust […]

February 24, 2023

B2C, Connected TV, Industry Buzz

Various monetization models for OTT platforms

The over-the-top (OTT) industry is rapidly expanding, with an increasing number of people turning to stream services for entertainment. However, with so many OTT platforms now available, companies are finding it increasingly difficult to monetize their offerings. This blog will look at some of the most innovative OTT platform monetization models. Subscription-based Model: The subscription-based […]

February 11, 2023

Digital Marketing, Industry Buzz, Marketing

How To Build an Effective Content Syndication Strategy for Your Business

Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]

June 30, 2022

B2B, B2C, Digital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like […]

April 13, 2022

Digital Marketing, Industry Buzz

Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?

Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts – most of them claim that manual SEO is still better and relevant while there is a section of professionals who think […]

February 17, 2022

Industry Buzz, Technology

Artificial Intelligence

When Amazon first came out with a smart recommendation algorithm for customers, millions of its customers received their first personalized shopping experience tailored to meet their own interests. This not only introduced us to a whole new era of shopping but was the beginning of using machine learning in a very practical manner. The approach […]

October 19, 2021

Corporate, Industry Buzz

Covid-19 Impact On Travel Industry & Factors For Comeback

The year 2020 has been a roller coaster ride for the entire world economy. We have witnessed something never seen before. Covid-19 has impacted every business directly or indirectly. The travel industry was hit the most in light of travel restrictions and a general fear of contracting the disease. According to the UNWTO estimates, International […]

February 18, 2021