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Big Data, Data & Analytics, Industry Buzz
AI is everywhere, but there’s less attention to the engine running behind it. Data Engineering is what makes the right data available at the right time for all these AI use cases. Happy that someone thought about it and organized this 2-day event DES2023, focused on Data Engineering in Bengaluru, where we got to hear […]
Econometrics analyses and predicts economic data using statistics and math. It assists us in understanding the relationships between various economic factors and forecasting future trends. It has become more important recently and will continue to grow in 2023. Unlike digital attribution, econometrics uses a comprehensive statistical approach, which can consider multiple factors and provide robust […]
B2C, Connected TV, Industry Buzz
The over-the-top (OTT) industry is rapidly expanding, with an increasing number of people turning to stream services for entertainment. However, with so many OTT platforms now available, companies are finding it increasingly difficult to monetize their offerings. This blog will look at some of the most innovative OTT platform monetization models. Subscription-based Model: The subscription-based […]
Digital Marketing, Industry Buzz, Marketing
Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one’s ideal audience is a crucial content marketing practice, it’s equally important to ensure the content […]
Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like […]
Digital Marketing, Industry Buzz
Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts – most of them claim that manual SEO is still better and relevant while there is a section of professionals who think […]
When Amazon first came out with a smart recommendation algorithm for customers, millions of its customers received their first personalized shopping experience tailored to meet their own interests. This not only introduced us to a whole new era of shopping but was the beginning of using machine learning in a very practical manner. The approach […]
The year 2020 has been a roller coaster ride for the entire world economy. We have witnessed something never seen before. Covid-19 has impacted every business directly or indirectly. The travel industry was hit the most in light of travel restrictions and a general fear of contracting the disease. According to the UNWTO estimates, International […]
Digital Analytics, Digital Marketing, Industry Buzz
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been […]