Highlights
Consistently achieved high Social Media engagement rates
Planned & executed global and local event calendars
Improved search ranking with YouTube optimization
Handled ORM to achieve a positive audience sentiment for the brand
TO THE NEW helped Airtel Business transform their Social Media presence by focusing on LinkedIn & YouTube for B2B marketing.
Objectives
To enhance online presence and promote Airtel Business
To increase the engagement rates to generate leads
To track & evaluate audience sentiment to further improve business solutions
The Solution
TO THE NEW devised a comprehensive B2B marketing strategy for LinkedIn & YouTube channels of Airtel Business to grow their digital presence and promote their key services.
Merged Nxtra Data & other Airtel pages with the global business page on LinkedIn called as Airtel Business
Planned & executed Campaign Calendar focusing on branding and thought leadership
Evaluated overall Share of Voice(SoV) and Sentiments against 6 key competitors to devise social media strategies
Curated Content Marketing strategies with videos, emailers, custom reports etc
Value Delivered
TO THE NEW delivered a positive online reputation by tracking & curbing negative mentions or comments for Airtel Business while generating leads and enhancing brand awareness.
Planned & promoted Social Media campaigns for 30+ local and 100+ global events in a year
Achieved a consistent engagement rate of 5-6% on social media
Optimized 150+ videos in 6 months for YouTube
Handled ORM & provided a response within 4-5 hrs TAT
