India | Telecommunications
Airtel Business is the B2B arm of Bharti Airtel. It delivers cutting edge solutions designed for 360-degree digital transformation including digital voice, data connectivity, mobility, IoT, M2M, collaboration, cybersecurity and other solutions.
Highlights
 
Consistently achieved high Social Media engagement rates
 
Planned & executed global and local event calendars
 
Improved search ranking with YouTube optimization
 
Handled ORM to achieve a positive audience sentiment for the brand
TO THE NEW helped Airtel Business transform their Social Media presence by focusing on LinkedIn & YouTube for B2B marketing.
Objectives
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To enhance online presence and promote Airtel Business
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To increase the engagement rates to generate leads
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To track & evaluate audience sentiment to further improve business solutions
The Solution
Devised a comprehensive B2B marketing strategy for LinkedIn & YouTube channels to grow their digital presence and promote their key services.
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Merged Nxtra Data & other Airtel pages with the global business page on LinkedIn called as Airtel Business
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Planned & executed Campaign Calendar focusing on branding and thought leadership
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Evaluated overall Share of Voice(SoV) and Sentiments against 6 key competitors to devise social media strategies
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Curated Content Marketing strategies with videos, emailers, custom reports etc
Value Delivered
TO THE NEW delivered a positive online reputation by tracking & curbing negative mentions or comments for Airtel Business while generating leads and enhancing brand awareness.

Planned & promoted Social Media campaigns for 30+ local and 100+ global events in a year

Achieved a consistent engagement rate of 5-6% on social media

Optimized 150+ videos in 6 months for YouTube

Handled ORM & provided a response within 4-5 hrs TAT