Digital Marketing, Technology

How to Conduct Keyword Research for SEO

Keyword research remains a crucial element of SEO, even as search engine algorithms continue to evolve. By conducting a thorough keyword research, you can identify the specific terms and phrases your target audience is searching for. However, it's important to note that keyword research should be one of many focuses of your SEO...


Digital Analytics, Digital Marketing

Google Analytics Updates: The Timeline Of Major Updates

Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). [caption...


Digital Analytics, Digital Marketing

GA4 Guide: 7 New Features you Should Know About

Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather...


Digital Marketing

Schema Markup Guide: Types & Importance in SEO

Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s to the search...