Rajnikant Dhingra

Digital Marketing, Web Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I'm pretty sure that you have a few blogs - that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid "meh" on the performance scale at best. Throughout the years, Google has looked into different ways to leverage "freshness"...

02-Feb-2022

Digital Marketing, User Experience

5 Powerful Tips for Crafting Inclusive Copy

As writers, designers, instructors, and individuals, empathy is the most vital tool we have. Without excluding anyone, inclusive writing helps us connect directly with our audience. It's critical that we not just know but also understand our audience to the point that we can anticipate their every requirement. Empathy strengthens us,...

18-Dec-2021