Shikha Matta

A Marketing professional, with over 5 years of experience across Brand Management, Marketing Communication, Digital Media, Activations, Corporate Communication, Creative Advertising and Content Management.


Cloud Computing – Key Trends

Cloud computing has today grown from becoming a familiar term in context of its application to being recognized as an integral part of an enterprise IT strategy. It is a hassle free, infrastructure-free form of IT investment which is clearly futuristic as well. Gone are the days when a company was restricted to the boundaries of...


Digital Analytics, Marketing

[INFOGRAPHICS] Digital Celebrity Index 2015 – Who’s popular of them all?

Digital Celebrity Index 2015 is out and so is the celebrities’ digital media report card. Among Bollywood stars, Salman Khan has emerged as the most dabangg star in the digital media ranking. Indicating Salman as the most digital savvy celebrity followed by Shah Rukh Khan and Amitabh Bachchan respectively. <Happy dance time>...