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Experience Design, Front End Development
“As far as the customer is concerned, the interface is the product.” —Jef Raskin We are living in an experience economy. Experience creates top of the mind recall and converts customers into brand advocates. This fact has been clearly realized by brands over the last few years. They are investing time, money and efforts to...
Experience Design, Product Engineering
Design led brands are clearly able to attract user with their improved and consistent omni-channel user experience. Design thinking is the key enabler and a foundation for superior user experience. Collaborative thinking in design helps to come up with more ideas, quickly validate the design and amend it basis the common group...
Experience Design, Front End Development
Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users. As most brands want to MVP fast, limiting the iterations in design...