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Home > Insights > Blogs > Ankit Gupta

Blogs

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Ankit Gupta
Digital Marketing

Digital MarketingSEO

Unlocking SEO Insights with Google Ads Scripts

In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) is a fundamental pillar of online success. To boost your SEO endeavours, a wealth of invaluable insights lies hidden within your Google Ads data. This guide explores the dynamic partnership between SEO and Google Ads data, poised to transform your SEO...

Ankit Gupta
Ankit Gupta September 16, 2023
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Digital EngineeringExperience Design

Mastering Optimization for Interaction to Next Paint (INP)

In the fast-paced digital landscape, delivering an exceptional user experience is a top priority for web designers and developers. To measure the user experience, in 2020, Google introduced Core Web Vitals. As we know. the Core Web Vitals is a set of user-centric metrics introduced by Google to measure and check the user experience of...

Ankit Gupta
Ankit Gupta June 27, 2023
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Digital EngineeringDigital Marketing

SEO: Server-side Rendering vs Client-side Rendering

Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. You...

Ankit Gupta
Ankit Gupta September 6, 2022
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Digital MarketingMarketing

SEO in 2022 – Trends, Predictions, Tips & Strategy

As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...

Ankit Gupta
Ankit Gupta December 26, 2021
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Digital MarketingMarketing

Link Sculpting in 2020 – How to Effectively Distribute it?

"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...

Ankit Gupta
Ankit Gupta March 1, 2020
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AngularJSExperience Design

Optimization of AngularJS Single-Page Applications for Web Crawlers

I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...

Ankit Gupta
Ankit Gupta June 6, 2017
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Digital AnalyticsDigital Marketing

AMP – A Known Bug is Spoiling your Google Analytics Data

The concept of Accelerated Mobile Pages (AMP) was introduced for increasing the user experience while browsing the websites on mobile devices. It helps by increasing page load speed, provides card views on Google, and cross-browser support for a seamless experience. If you are using Accelerated Mobile Pages, you must be experiencing...

Ankit Gupta
Ankit Gupta March 16, 2017
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Experience DesignFront End Development

So I saw this website, and it was Awesome!

It is said, beauty lies in the eyes of the beholder. What bothers me is how is beauty defined? I mean I know beauty can vary from anybody to everybody, but I am trying to pin point the thin line of commonality in opinions. This botheration starts making rounds when I am talking about the beauty of a website. When in doubt, I...

Ankit Gupta
Ankit Gupta January 1, 2017
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AgileDevOps

Make your Digital Business Agile for Today’s Customer

Today’s digitally evolving customers demand highly seamless interaction and instant access to information. Think of a scenario, when you have built an outstanding product and have invested in several marketing campaigns. You get the best sales team onboard who are eagerly waiting to see their inboxes getting bombarded with leads and...

Ankit Gupta
Ankit Gupta September 30, 2016
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Experience DesignFront End Development

Collaborative Design thinking – A unified discipline & framework for innovation

Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users. As most brands want to MVP fast, limiting the iterations in design...

Ankit Gupta
Ankit Gupta September 29, 2016
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Technology

Clear the Fog about Facebook Reach – What and How?

Hey Dad, asked little Tim, How far can I actually throw this ball? It left Arthur puzzled... What do I tell him about? The angle, the power or the strength are some factors which decide how far his ball would go? Like little Tim, there are many who are puzzled about how far & wide can they actually reach? Within digital...

Ankit Gupta
Ankit Gupta September 1, 2016
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Technology

Basics of Content Migration: Manual and Automated

If you are planning to upgrade / change your CMS / framework, content migration is one of the crucial things that need to be planned. Content migration is not a single person job, as it would become extremely intricate if your site has a lot of content, not just text, but images and other graphics. When you decide to redesign your...

Ankit Gupta
Ankit Gupta July 9, 2016
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