Category
Sort By
Introduction Adobe Target, as an integration in AEM, provides varied site visitors to experience personalized content from AEM intelligently. It lets us leverage its different variations based on multiple use cases to target different audiences. Its client-side implementation can be done in two ways - one by using Target AT.js...
Digital Analytics, Digital Marketing
With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...
Digital Analytics, Digital Marketing
The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...