DM – Analytics

Building Reliable Power BI Dashboards with GitHub Version Control and QA

Building Reliable Power BI Dashboards with GitHub Version Control and QA  The Digital Analytics Team | Analytics Architecture Experts Can You Trust Your Power BI Dashboard? If you’ve worked on Power BI projects, you’ve probably experienced this at least once. A report has been thoroughly tested, the numbers match the source data, and everything looks […]

DM – Analytics

From Container Chaos to the Unexpected Magic of GTM Zones

It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]

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Vaishali
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DM – Analytics

Comprehensive Guide to UA Data Backup

Backup of Data As of July 1, 2024, the storage of Universal Analytics (GA3) data will cease, representing a pivotal moment in data management practices. It’s crucial for organisations to comprehend the importance of preserving this data for future analysis and decision-making processes. Historical trends within UA data offer invaluable insights into user behaviours, preferences, […]

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