Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]
From Excel to Python: Every Data Analyst’s Natural Evolution “The best analyst isn’t the one who creates the most reports. It’s the one who spends the least time creating reports and the most time discovering insights.” That realization completely changed how I approached analytics. Like many analysts, I started my career living inside Excel. Every […]
If you’ve ever compared your backend conversion numbers with Google Ads and GA4, you’ve probably seen something like this: Google Ads reports 1,000 conversions, GA4 shows only 850, and your backend reports a completely different number. The first reaction is usually that something is wrong with the tracking implementation. But most of the time, your […]
When the Dashboard Couldn’t Keep Up I was working on a project where the team wanted to monitor website activity as soon as a campaign went live. They didn’t need detailed attribution reports yet – they simply wanted to know whether users were arriving on the site, key events were firing, and registrations were starting […]
Building Reliable Power BI Dashboards with GitHub Version Control and QA The Digital Analytics Team | Analytics Architecture Experts Can You Trust Your Power BI Dashboard? If you’ve worked on Power BI projects, you’ve probably experienced this at least once. A report has been thoroughly tested, the numbers match the source data, and everything looks […]
It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]
Backup of Data As of July 1, 2024, the storage of Universal Analytics (GA3) data will cease, representing a pivotal moment in data management practices. It’s crucial for organisations to comprehend the importance of preserving this data for future analysis and decision-making processes. Historical trends within UA data offer invaluable insights into user behaviours, preferences, […]
