Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]
If you’ve ever compared your backend conversion numbers with Google Ads and GA4, you’ve probably seen something like this: Google Ads reports 1,000 conversions, GA4 shows only 850, and your backend reports a completely different number. The first reaction is usually that something is wrong with the tracking implementation. But most of the time, your […]
When the Dashboard Couldn’t Keep Up I was working on a project where the team wanted to monitor website activity as soon as a campaign went live. They didn’t need detailed attribution reports yet – they simply wanted to know whether users were arriving on the site, key events were firing, and registrations were starting […]
Building Reliable Power BI Dashboards with GitHub Version Control and QA The Digital Analytics Team | Analytics Architecture Experts Can You Trust Your Power BI Dashboard? If you’ve worked on Power BI projects, you’ve probably experienced this at least once. A report has been thoroughly tested, the numbers match the source data, and everything looks […]
It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]
Backup of Data As of July 1, 2024, the storage of Universal Analytics (GA3) data will cease, representing a pivotal moment in data management practices. It’s crucial for organisations to comprehend the importance of preserving this data for future analysis and decision-making processes. Historical trends within UA data offer invaluable insights into user behaviours, preferences, […]
