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Connected TV, Product Engineering
Brands foraying into Smart TV space need to provide a superior user experience for better recall and engagement as there has been a great increase in Smart TV content consumption. So, why are Smart TVs becoming popular? Content consumption patterns are changing with the arrival of Smart TVs. This is definetely because of the...
Connected TV, Digital Transformation
In this era of connected consumerism, connected TVs have steadily embarked their journey. More and more users are now expecting experiential interactions to be extended to their living rooms. It is now time for brands to make TVs an essential and not optional channel while defining their digital strategies. There is a definite trend...
Unveiled in September 2015, the fourth generation Apple TV sets the bar in being new-age and advanced among the range of smart TVs. Ever since its introduction, it has successfully managed to make the cut as one of the most luxurious TV streamers in the market. The set top box console delivers a quality that boasts of a very...
Smart TVs and chrome cast have amused users with some very compelling features and UX. Every product has different capabilities and qualities and choosing one over the other can vary from person to person according to their needs and past experience with technologies. Three main categories in smart TVs that attract users are: Apps...