The B2C marketing landscape is changed with the introduction of Marketing Automation. So what exactly is marketing automation? Marketing automation enables businesses to automate their marketing procedures. This might involve monitoring client contacts, social media account updates, and email marketing. Companies can save time and money by automating these operations using marketing automation.
HubSpot is getting widely popular among organizations because of its abundance of services under one roof. HubSpot has transformed the world of marketing by providing a variety of features. It is also known for its sturdy inbound marketing concepts, which could be significant grounds in B2C.
Hubspot helps to analyze and henceforth optimize your campaigns effectively. Letting you use a single tool for your marketing, sales, and support teams, it manages prospects and clients well, whether it’s by delighting your customers to increase sales or by boosting the number of website visitors.
Hubspot is a platform with a combination of features associated with marketing, CRM, and sales. It allows business promotions and manages marketing efforts by effectively controlling the sales processes.
Hubspot marketing: Hubspot marketing includes marketing automation, email, search engine optimization (seo), content optimization system (cos), CRM sync, social media reporting and analytics.
Hubspot CRM: It includes Salesforce automation, Pipeline reporting and Contact Management.
Hubspot Sales: Email engagement notifications, sequences, meetings, calling, new leads alerts, website visit alerts, CRM tracking, contact insights.
The Actual Purpose of Hubspot in B2C Marketing
Messages triggered by a recent customer action
Hubspot as a tool is capable of sending personalized emails like: Reminder emails for abandoned shopping carts, suggestions based on previous site visits, cross-selling opportunities following purchases, and so forth are examples of messages that are prompted by recent consumer actions. The main use cases for B2C Marketing Automation are these strategies, and they work exceptionally well. However, they are unable to create new demand; they can only respond to current client behavior. They are sales-oriented activities with the goal of maximizing conversion, not true marketing activities. They make up for the lack of a physical salesperson in the digital realm. Automation in sales is this.
Running different campaigns in Hubspot is very easy and efficient. Moreover with the B2C it eliminates various stages and customer is the direct point of contact so, customized messages like: Are you happy with the purchase you made? Your trip begins next week; are you prepared? “We have a surprise for you 🙂” You need marketing automation to build this. But once more, this isn’t fundamental marketing. The goal of these nurturing and customer-focused actions is to improve the client experience.
In addition to email marketing, Hubspot also provides newsletters, advertising, product launches, flash sale notifications, sponsored campaigns, motivational material, and so forth. These initiatives seek to increase demand from current clients, making them Real Customer Marketing in this sense. But even then, they do not actually gain from automation when planned under “Marketing Automation” systems. Since fresh choices, inputs, and material are always needed, humans keep informed on a weekly basis. Automation has allowed Real Marketing to slip between the cracks.
Dashboards and Reports
Thanks to HubSpot dashboards, let your team access all of the reports in one location. As a result, you can save time by not jumping between reports to find the required information. Reports can include diverse data like email performance, deal status, and personas (where the date range can be customized according to our requirements).
Benefits of Hubspot in B2C Marketing
- Engagement of customers increases
- Marketing project with greater efficiency
- Managing data more effectively
- Marketing campaigns with a higher return on investment
- A better understanding of customers.
Data is gathered from each stage of the inbound marketing, and sales funnel by HubSpot’s software, which does an excellent job. In addition, HubSpot offers its customers the ability to integrate their HubSpot software with innumerable solutions.
Thanks to the Shopify integration, you can quickly include all of your customer and e-commerce data into HubSpot. Your team can view all of these facts in one place because it instantly syncs customer, product, and deal information to the associated customer’s profile in HubSpot. Once you link the integration to the software, you can develop re-engagement advertisements and cart abandonment nurturing methods for your website from HubSpot.
You can create and design web and mobile forms for your leads with the help of the Typeform integration. You can develop quizzes, sign-up forms, contact forms, and more. All of your responses will be uploaded immediately to HubSpot so you can simply examine them and compile them under the relevant contact in HubSpot.
Hubspot is a platform that can help you get more done while spending less time and money. To make the most of this technology, you must comprehend how marketing automation alters the marketing landscape. You’ll be able to stay on top of the trends and keep offering your customers top-notch marketing services if you are aware of these changes.