Blogs
If you've been running email in the Salesforce Marketing Cloud for more than a few months, you've likely realized that the platform makes it extremely easy to send email. However, it’s significantly harder to figure out who you should be sending email to and who you shouldn’t be sending email to. Opt-in and opt-out might seem like...
Introduction As a Salesforce Marketing Cloud (SFMC) Email Developer, you aren't simply a creator of stylish emails but a constructor of powerful, data-driven messaging experiences. To produce emails that truly resonate and convert, understanding Salesforce's underlying technology is essential. Why Technical Expertise is Essential for...
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
Salesforce Marketing Cloud (SFMC) is a powerful platform that enables marketers to craft personalized, dynamic content and automate communications across emails, landing pages, SMS, and more. Central to this capability is AMPscript, a versatile scripting language specifically designed for SFMC. In this blog, we'll explore what AMPscript...
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...
Velocity Script in Marketo is a dynamic feature that allows marketers to personalize and customize content within emails, landing pages, and other marketing assets. It uses a scripting language called Velocity Scripting Language, which enables the inclusion of dynamic elements based on lead data and other contextual information. It allows...
