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Introduction In today’s era of binge-watching and mobile-first viewing, few things annoy users more than constant buffering or pixelated video playback. To tackle this challenge, OTT (Over-the-Top) platforms leverage a powerful technology known as Adaptive Bitrate Streaming (ABR). But what is ABR, and how does it seamlessly adjust to varying network conditions to deliver smooth, […]
Displaying posters is a very common feature in OTT applications. Images & icons are used to display the thumbnails of movies, shows, content, user profiles etc. These images are mostly loaded from the internet and that’s actually tricky. Downloading images from the internet doesn’t offer you the control over image sizes. That’s why sometimes you […]
Introduction A Video Analytics Tool is capable of analyzing video data and providing insights, feedback, or actions based on a set of criteria. It gives deep insight into the behavior of the viewer, performance of the content, and technical quality of experience (QoE) so that the OTT provider can make data-driven decisions to optimize their […]
Earlier this month, I had the opportunity to represent TO THE NEW at NAB Show 2025 in Las Vegas, and I’m still reflecting on the incredible amount of insight packed into these past few days. For anyone in media operations space, digital distribution, post-production, or localisation, this year’s show wasn’t just a tech showcase – […]
Introduction Adapting a React-based application originally built for Samsung’s Tizen OS or LG’s webOS to run on Vizio’s SmartCast platform requires modifications to align with its Chromium-based HTML5 environment. Developers must address differences in runtime behavior, packaging formats, platform-specific APIs, and hardware capabilities. This blog outlines the key technical adjustments for a smooth transition and […]
Introduction Over-the-top (OTT) streaming services have completely changed the way audience views videos and movies. With the ever-growing number of competitors such as Netflix, Amazon Prime, and Disney+, grasping the concept of seamless streaming is important for user experience enhancement. Here is an overview of the seamless streaming of video content, its strategies, enabling technologies, […]
How to Implement FairPlay DRM with “AVAssetResourceLoader” Delegate 1. Prepare DRM-protected HLS Content: The HLS media needs to be encoded and encrypted using FairPlay DRM. This process takes place on the license server, where media files are encrypted and content keys are securely stored. Content keys are generated and securely stored on the license server, […]
Introduction OTT platforms have transformed entertainment consumption, freeing viewers from the constraints of traditional cable and broadcast television. Audiences now enjoy the convenience of watching their favorite shows and movies on demand, across multiple devices. This shift has ushered in an era of unparalleled choice, flexibility, and innovation. With the rapid growth of the OTT […]
A Chromecast Receiver is an application that runs on a Google Chromecast enabled device. It allows the device to receive and display media content sent from a sender device like a smartphone, tablet, or computer. Google provides an official Default Media Receiver, which supports basic media playback for popular formats like MP4, HLS, and DASH. […]