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A/B Testing in OTT: Turning Data Into Better Experiences The Essence of A/B Testing Think of A/B Testing as running a small experiment. You put two versions side by side—Version A (Control) and Version B (Variation)—and see which one your audience prefers. It could be as simple as a headline, a button color, or even […]
When we think of OTT (Over-the-Top) platforms, the first things that come to mind are seamless streaming, engaging user experiences, and diverse content libraries. But behind every binge-worthy series and blockbuster premiere lies a powerful backbone, the unsung hero powering seamless streaming experiences for millions of viewers worldwide – the Content Management System (CMS), which […]
Introduction In today’s fast-paced digital world, audiences no longer have the time or patience to watch an entire game. Instead, they crave the excitement of key highlights—the major actions (sixes, boundaries, goals, or wickets) that define the game. Traditionally, creating these highlight reels has been a manual and time-consuming process, requiring hours of editing effort […]
Introduction Daily stand-ups are one of the cornerstones of Agile software development. They’re meant to keep teams aligned, unblock issues quickly, and maintain a rhythm of accountability. But in the era of distributed teams and hybrid work, the simple stand-up has become unusually complex. Done right, it serves the purpose. Done poorly, it feels like […]
A couple of years ago, the idea of a tool helping me write user stories or summarise a 50-page requirements document in minutes would have sounded like wishful thinking. Now, it’s just another Tuesday. Generative AI (GenAI) is no longer some distant “future tech” — it’s quietly becoming part of our daily workflows, whether we’ve […]
Imagine this: There is a large mountain of raw data, somewhere within that large data set lies your next breakthrough. You decided not to spend weeks of manual analysis, instead you simply put a prompt in your AI framework and guess what you get amazing insights with immediate action pointers. Does that sound like too […]
Agile Is Not Just for Developers Agile isn’t just for developers or project managers—when applied to design and UX, it becomes a service mindset. The most-loved apps in India and globally don’t succeed because of flashy animations or fancy tech. They succeed because they’re built with empathy, iterated with real feedback, and designed to feel […]
Introduction: Think Beyond the Metrics While data is a powerful ally, it’s not the only path to discovering valuable product opportunities. Some of the most game-changing ideas begin with customer pain points, intuitive insights, or simply spotting what’s broken in your app. This blog, inspired by *”Qualitatively Finding an Educated Opportunity”*, explores practical ways for […]
👋 Introduction If you’ve ever hesitated while writing a user story for a backend API, you’re not alone. Many Business Analysts—especially those who come from strong functional backgrounds—aren’t always sure how deep to go, how to frame the story, or what technical details are truly necessary. But here’s the thing: you don’t need to be […]