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In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: “Data“. Clean data is a necessity to build accurate […]
Introduction Marketing today is more than just sending emails; it’s about creating a clear and connected journey for your audience. Act-On helps you do this by bringing all your marketing tasks into one platform. You can capture new leads, send them the right content at the right time, and hand them over to sales when […]
Introduction Salesforce Marketing Cloud (SFMC) is great marketing automation software that helps brands engage with customers through customized, data-driven campaigns. For every online conversation through email, SMS, social media, or the web, SFMC ensures that the right message is given to the right person at the right time. The differentiating factor is this: AMPscript & […]
Introduction As a Salesforce Marketing Cloud (SFMC) Email Developer, you aren’t simply a creator of stylish emails but a constructor of powerful, data-driven messaging experiences. To produce emails that truly resonate and convert, understanding Salesforce’s underlying technology is essential. Why Technical Expertise is Essential for SFMC Email Development: SFMC Email Developers blend cutting-edge design with […]
Introduction A key element of today’s digital strategy has emerged at a time when consumers expect personalized experiences at every touchpoint. Marketers can create, automate, and optimize smooth journeys across channels like push notifications, email, SMS, WhatsApp, in-app communications, and the web with MoEngage, a potent insight-led customer engagement platform. Brands can provide immediate, relevant […]
Introduction The world of digital marketing is dynamic, and speed is one of the characteristics which is of utmost importance. It can be observed that marketing processes are slower than the speed of change in consumer behaviour, thus making it almost impossible for marketing teams to keep pace. The Agile Methodology comes in here, as […]
Consumers anticipate that businesses will be aware of their requirements and provide experiences that are pertinent to each encounter. Adding a customer’s name to an email is no longer the only way to personalize an email. It involves creating smooth, significant interactions using data and insights from real-time. Businesses can provide highly targeted, data-driven personalization […]
Introduction In the highly competitive landscape of business model (B2B/B2C/D2C) sales, prioritizing leads can make the difference between success and failure. One of the strategies that marketing and sales teams use to streamline their efforts and focus on high-value prospects is the Lead Grading Matrix. It helps evaluate leads based on key demographics and behaviors, […]
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best suited for batch processing, data management, and large-scale automation, handling tasks like segmentation and scheduled sends. […]