From Sign-Up to Renewal: Building User-Centric Subscription Experiences in OTT

Introduction

Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules – and before long, your “simple plan” starts fracturing into dozens of country-specific variants.

Our Subscription Management Solution was built to simplify this complexity. Designed for flexibility and speed, it empowers operators to configure, launch, and manage plans across countries from a single CMS interface while maintaining precise control over billing, payments, entitlements, and monetization.

Below is an overview of the key capabilities that make this solution both powerful and scalable.

1. A Single CMS for Global Plan Management

Operators can configure subscription plans for multiple countries in one go. This allows rapid rollout in new markets or quick removal from existing ones—all via CMS updates.

Each plan can be defined with:

• Plan Type: One-time, recurring, season pass, or TVOD (Transactional Video on Demand).
• Plan Duration & Frequency: Define expiry for one-time plans (X days/weeks/months) or set recurring cycles (daily, weekly, monthly, yearly).
• Plan Availability: Start and end dates define when a plan is available for users to purchase.
• Multi-language Titles & Descriptions: Localized titles, descriptions, and highlights help improve regional engagement.
• Pricing by Country: Operators can set country-specific prices, special offers, and savings in respective currencies.
• Free Trial & Grace Periods: Easily configure free trial durations or grace periods for renewals.

These configurations make it simple to introduce flexible offerings such as limited-time discounts, seasonal plans, or region-exclusive bundles—without any code deployment.

2. Dynamic Entitlement Control

Entitlements are fully CMS-driven, allowing operators to define what content or features each plan grants access to. These entitlements can be mapped to specific plans for fine-grained access control.

A user moving from Country A to Country B experiences no disruption – our system automatically adapts their content access based on the plan’s entitlements in the new region.

Operators can modify entitlements anytime, ensuring complete flexibility without engineering intervention.

3. Streamlined Plan Configuration for Tiered Subscriptions

Each plan in the CMS can specify:

• Allowed Devices: Mobile, Smart TV, Web, etc.
• Concurrent Streams: Number of simultaneous playbacks.
• Login Device Limit: Maximum number of signed-in devices per user.
• Video Quality: SD, HD, or 4K.

These parameters make it easy to create tiered subscription models – for example:

• A Basic Plan with SD quality and 1 stream.
• A Premium Plan with 4K and up to 4 streams.

By adjusting these configurations, operators can differentiate plan value and drive higher ARPU without code changes.

4. Integrated Voucher Management

Vouchers can be created and managed directly from the CMS with extensive automation and flexibility:

• Operators can auto-generate multiple voucher codes by simply specifying the required quantity and code length.
• A single voucher code can be created and limited to a defined number of users.
• Country selection dynamically filters to show only regions where the linked plan is available.
• Operators can define whether the redeemed plan will be recurring or non-recurring.

This enables effortless creation of campaigns, like country-specific promotions or targeted user reactivations.

5. Platform- and Country-Aware Payment Management

Payment configurations are designed to handle the complexities of multi-platform and multi-region monetization.
Each payment method—like Credit Card, eWallet, or Mobile Pay, can be linked to a specific payment provider such as 2C2P, IAP Google, or IAP Apple. Activation or deactivation of payment methods can be done per region directly from the CMS.

For example: 2C2P can be active for Credit Card payments in Singapore, while IAP Google and IAP Apple handle Android and iOS in other regions.
This structure ensures flexibility to comply with regional rules and user preferences, improving conversion and retention.

Additionally, the solution supports Unified SKU & Product ID Management, where each payment gateway (Google Pay, Apple Pay etc.) maintains its own SKU/Product ID per country, mapped centrally for validation and reconciliation.

6. Smarter Billing and User Lifecycle Management

The subscription system supports both recurring and one-time plans, giving users complete flexibility.
Since billing and entitlements are dynamic:

• Users can upgrade mid-cycle,
• Downgrade after billing period, and
• Benefit from auto-renewals based on regional rules.

Operators can configure grace periods and free trials, ensuring seamless experiences even if payments are delayed or users are testing premium features.

This dynamic lifecycle handling ensures users have non-disruptive access, while operators maintain precise control over revenue cycles.

7. Ads Configuration for Monetization Flexibility

Our solution also supports a tiered monetization model through ad configuration. Operators can easily toggle Pre-roll, Mid-roll, or Post-roll ads at the plan level directly in CMS.

This flexibility enables platforms to run both AVOD (Ad-supported Video on Demand) and SVOD (Subscription Video on Demand) offerings simultaneously. For example, a lower-cost plan can include mid-roll ads, while a premium tier remains ad-free, maximizing monetization potential without additional integrations.

8. User Experience and Plan Purchase Journey

When users interact with the app:

• Active plans and available offers are displayed upfront.
• Users can purchase plans via their profile settings or by directly interacting with paid content.
• Based on configuration, users are guided to a plan selection screen showing relevant plans per region.

Once a plan is selected, supported payment methods appear dynamically based on country and platform. Users can upgrade, downgrade, or renew effortlessly, making the experience intuitive and friction-free.

9. Smart Renewal Automation: Minimizing Churn, Maximizing Retention

Our subscription platform already includes a built-in renewal management system designed to make the process effortless for both users and operators. It smoothly handles renewals across different payment providers like Google Pay, Apple Pay, and others, ensuring that subscriptions are renewed on time without any manual intervention.

The system automatically reconciles payments and validates each renewal, so even if there’s a delay or a missed callback, it’s quickly corrected. This helps maintain accurate records, prevents payment failures, and keeps the user experience consistent.

By automating renewals and reducing errors, the platform not only minimizes churn but also builds greater trust with subscribers — creating a reliable and seamless subscription journey end to end.

10. Operational Benefits and Scalability

With a unified CMS-driven setup:

• Operators can introduce or retire plans in minutes.
• Platform and payment management remain centralized.
• Entitlements, offers, and pricing are controlled without backend changes.
• The configuration-first approach ensures faster go-to-market and reduced operational overhead.

The result: a truly scalable subscription ecosystem adaptable to global expansion and local market nuances.

Conclusion

Our Subscription Management Solution brings together global scalability, regional flexibility, and operational efficiency under one system.
From configuring plans and payments to managing entitlements and ads, every element is designed for speed, accuracy, and monetization impact.

It empowers OTT platforms to launch faster, localize deeper, and monetize smarter, creating a seamless experience for both operators and end users worldwide.