Experience Design

Redefining UX with AI: How AI is Shaping User Experiences

AI is no longer just a passing trend in UX — it’s a game-changer across the entire design process. From ideation and user research to wireframing and smart prototyping, AI is helping UX professionals work faster, think smarter, and design more intuitively. What once took days of manual effort — analyzing user data, identifying patterns, […]

August 13, 2025

Experience Design

Ad-Tech Industry Analysis: Market Gaps and UX Opportunities

Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all these advancements, there are still some […]

March 31, 2025

Experience Design

AI-Powered UX: A New Era of Design Innovation

AI is redefining the way we design products and systems, bringing unprecedented efficiency, intelligence, and innovation to the creative process. While some remain cautious about its impact, UX designers and developers are leveraging AI to enhance creativity, streamline workflows, and improve design precision. From idea generation and wireframing to crafting pixel-perfect interfaces, AI-driven tools optimize […]

February 17, 2025

Experience Design

The Power of Wireframes: A Fundamental Component in Design Development

Introduction In the realm of design and development, wireframes stand as a cornerstone, offering a structured blueprint for the creation of digital products. These skeletal frameworks serve as the initial visual representation of a product’s layout, functionality, and user interface. Despite their simplistic appearance, wireframes wield significant power in guiding the trajectory of design projects, […]

March 29, 2024

Agile, Experience Design, Software development

Code Less, Communicate More: The Advantages of Spec-First API Design

Developing robust and scalable REST APIs is a core challenge in software development. A rising methodology, the spec-first approach, also known as API-first or design-first, is gaining prominence for its effectiveness in crafting APIs that precisely meet requirements. This method revolves around the creation of a comprehensive API specification before any code is written. In […]

September 17, 2023

Adobe, Anaytics, Data & Analytics

Pass digital data layer to Adobe analytics using javascript

Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]

August 30, 2023

Agile, Experience Design

Designing a multi layered API architecture: An easy way to code nice.

Introduction Writing perfect code is the dream of every developer. The definition of good code not only comprises running a functional code but also consists of writing code that is extensible, debuggable, logged, and catches exceptions well. Dividing it into multiple parts and making it maintainable reduces a lot of debugging. Since the code is […]

August 29, 2023

Digital Engineering, Experience Design, SEO

Mastering Optimization for Interaction to Next Paint (INP)

In the fast-paced digital landscape, delivering an exceptional user experience is a top priority for web designers and developers. To measure the user experience, in 2020, Google introduced Core Web Vitals. As we know. the Core Web Vitals is a set of user-centric metrics introduced by Google to measure and check the user experience of […]

June 27, 2023

Experience Design, User Experience

Part II – Accessibility is not a barrier to design

A Guide to Accessible Design The pandemic of 2020 has led to digital evolution. We were all introduced to an online environment for everyday tasks and activities. This change led to colossal awareness of inclusiveness which eventually brought an accessibility revolution. This mindset shift towards accessibility is not a temporary trend. To stay in the […]

December 28, 2022