IntelliGrape at Evolve 2013

12 / Sep / 2013 by Ankur Mittal 1 comments

IntelliGrape at Evolve 13 EVOLVE’13 – The Adobe CQ Community Technical Conference – a community-based 3-day event that ran from August 26-28th at the Hard Rock Hotel in San Diego. The conference witnessed Marketing and IT VPs, Project Managers, CQ Architects, BAs and CQ/Java Developers from around the world.

Myself, Ankur Mittal  and Abhinit Bhatnagar attended this conference, representing IntelliGrape Software and it is worth mentioning that Indians were the farthest travelers in this conference. We actually felt proud to be among a very few Indians attending Evolve’13 conference. If we say in Evolve jargon, we were the Indian #CQSomebody.

Conference was divided into 3 tracks:

  • Deploy: The “Deploy” track was technical in nature and functioned as a boot-camp for an initial CQ5 deployment.
  • Enhance : The “Enhance” track was  technical and focused on areas that enhances the value of CQ5.  From analytics to globalization, from eCommerce to CRM this track showed attendees how to make it work with CQ5.
  • Maximize: “Maximize”, was a business track that showed how to drive the most incremental value from the CQ5 investment.

We attended Enhance track to get the most out of CQ from Developer and Solution perspective.

Day-1 at Evolve

Day 1 was focused basically on Registrations and Welcome Reception, a good time to start interaction with CQ Developers, Marketers, BAs, IT VPs from around the world working in CMS world. We had a good time interacting with various other co-attendees.

Day-2 at Evolve

Day started with a Welcome Note by Jess Moore, and amazing keynotes from David Nuescheler on Adobe Experience Manager (AEM) earlier known as CQ. David is CTO and co-founder of Day Software AG, which is now part of Adobe. There were other amazing key-notes from Todd Schwarz on “Building a Digital Collective” and Patrck Tripp provided insight into “Campaign Management” through his keynote.Keynotes were definitely the highlights of Day-2, as well as the conference.

Just after Keynotes, it was time for attendees to go to their respective chosen tracks, and as we chose Enhance, we moved to attend sessions on different topics like Best practices in Development, AEM E-Commerce Framework, Caching solution and Automating Migration from any legacy CMS to CQ5. All the sessions were truely justified by their respective speakers, explaining all the essentials and important topics in easiest manner.

Day 2 ended with ‘Evening Get Together’ session, most appropriate time to interact with each other and explore San Diego. I will cover finer details of my experience in San Diego in my later blogs.

Ankur and Ahinit at Evolve'13

Day 3 at Evolve

Day 3 began with a boom by Keynotes from Richard Brown, CTO and co-founder of 3|Share Corp, on SnapBuild in CQ and Mystery Presentation by Dr. Roy T Fielding, an American computer scientist, one of the principal authors of the HTTP specification, an authority on computer network architecture and co-founder of the Apache HTTP Server project. Also, Roy T. Fielding is currently a Senior Principal Scientist at Adobe Systems Inc.

Icing on the cake was a session from “Adam Carolla” on Creating Digital Empire. Adam Carolla  is an American radio personality, television host, comedian, and actor. He hosts The Adam Carolla Show, a talk show distributed as a podcast which has the record of “most downloaded podcast” as judged by Guinness World Records.

It felt like Day-3 is trying to compete with the standards set by Day-2, and personally speaking it was better than Day 2. The day could not have started better. 🙂

Day-3 Enhance tracks included sessions on Effective SEO, Project Management, Eventing to Job Processing, Responsive Design incorporation into CQ5, and DAM overview. After the Enhance tracks, we had a great party in Hard Rock Roof Top Garden, where we had awesome The “Kelly James”. He was amazing with his on the spot rapping and singing.

To summarize, it was an all star event, with star sessions, star attendees ;), and star performing live on the closing ceremony.


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