Media & Entertainment

Video Start Time: The Hidden Metric That Defines OTT Success

What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the “Video Start Time” (VST). In simple words, the amount of time that is taken between the user interaction with play and the display first frame of […]

October 10, 2025

DevOps

How DevOps Automation Accelerates Software Delivery: A Leadership Perspective

Recently we realized something. Some companies just move differently, when they figure out this whole DevOps automation thing before everyone else did. As, one of our clients just pushed their fourth feature update this week. Fourth! And we’re thinking… their main competitor is still stuck planning some big quarterly release that probably won’t happen on […]

October 10, 2025

Android

Migrating from Leanback to Jetpack Compose in Android TV

When Google introduced Leanback, it solved a hard problem: building focusable, remote-friendly UIs for Android TV. But Leanback was built on Fragments, Presenters, and XML themes — patterns that don’t scale well in 2025. With Jetpack Compose for TV, we finally get: A declarative focus model. Composable theming instead of XML overrides. Reusable UI that […]

October 7, 2025

BA

Experiment to Win: How A/B Testing Shapes Better OTT Experiences

A/B Testing in OTT: Turning Data Into Better Experiences The Essence of A/B Testing Think of A/B Testing as running a small experiment. You put two versions side by side—Version A (Control) and Version B (Variation)—and see which one your audience prefers. It could be as simple as a headline, a button color, or even […]

October 7, 2025

DevOps

Building Smarter AWS CloudFront Distributions: Tips, Tricks, and Configurations That Actually Help

When I first set up CloudFront, I just wanted it to work. I clicked through the wizard, pointed it at an S3 bucket, and called it a day. It worked—until the bill showed up. That’s when I realized CloudFront is one of those services where the defaults aren’t your friend. If you’ve been running CloudFront […]

October 6, 2025

Experience Design

Cross-Pollinate Your Design Ideas With AI : The Smart Ideation Framework

Introduction Many times, UX designers have felt stuck for hours trying to research and navigate to a perfect approach that would be a custom fit into the context that we are working on, leaving us staring at a blank screen, or just pacing around trying to look in each corner of our brain. Lets dive […]

October 6, 2025

Adobe

Resolve Microsoft Word List Copy-Paste Issues in AEM RTE

Our client raised an issue stating the list conversion is not happening properly while copy-pasting the text from MS Word desktop App to RTE. When I explored, I found that the RTE component in AEM has mainly two paste modes (wordhtml and plaintext). Plain text mode scraps all the mark-up as the mode name suggests. […]

October 2, 2025

Quality Engineering

Introduction to Mabl

Introduction to Mabl  If you’ve ever been stuck fixing broken Selenium tests at 2 a.m., you know the pain of traditional test automation. A small CSS change or a renamed element ID, and suddenly half your regression suite is red. The team wants to ship. Product is pushing. And QA is caught in the middle.This […]

September 29, 2025

BA

The Engine Room: A Deep Dive into the OTT CMS

When we think of OTT (Over-the-Top) platforms, the first things that come to mind are seamless streaming, engaging user experiences, and diverse content libraries. But behind every binge-worthy series and blockbuster premiere lies a powerful backbone, the unsung hero powering seamless streaming experiences for millions of viewers worldwide – the Content Management System (CMS), which […]

September 29, 2025