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Introduction At To The New, we work with all kinds of customers from fast-moving startups to huge enterprises, and one thing is always true: Nobody likes surprises on their AWS bill, nor Anyone likes downtime. When people think of saving money in AWS, they usually jump straight to EC2 instance rightsizing or removing idle resources. […]
Introduction Handling AWS costs is very important for cloud bill optimizations. One overlooked service that can significantly contribute to monthly expenses is Elastic Load Balancing. Our team, which works for a global advertising management platform client, a powerhouse in advertising and connected TVs, recently undertook a major step to optimize AWS ALB costs, mainly focusing […]
Introduction Mautic is an open-source marketing automation platform designed to help businesses and organizations automate various marketing tasks and streamline their marketing efforts. Marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and an enhanced customer experience. The purpose of this blog is to guide you through the process of integrating Mautic with […]
Introduction Cloud cost optimization is a vast and evolving discipline, but at its core, it starts with visibility. You can’t optimize what you can’t see. So, gaining granular insight into your cloud usage and billing is the basic foundation. You’re not the only one who has ever thought, “This bill feels too high,” after seeing […]
Each day, it seems like a new headline pops up announcing the potential of AI technology and how it is systematically taking over jobs. As a project manager, I cannot help but ask myself the same question. Am I going to be replaced by this tech in the near future? The answer to that is […]
Introduction I recently went through a wild but rewarding ride optimizing a heavy pandas-based reconciliation workflow. What started as a slow, clunky piece of code eating up over 48 hours, ended up getting polished into a lean, mean 6-minutes machine. I wanted to share my story – not as a tutorial, but as a real-world […]
Live streaming is at the heart of modern digital entertainment, whether it’s cricket matches, presidential debates, esports, or live concerts. But for all its innovation, one critical challenge remains: latency. Streaming latency is the delay between a live event happening in real-time and the moment it’s rendered on your device for viewing. It may be […]
Introduction For years, we have used Kafka in the Data Centre, then we moved to AWS and started using EC2 to run Kafka. However, the headaches increased along with our usage. We began to feel as though we were spending more time managing Kafka than creating anything of value due to broker upgrades, Zookeeper problems, […]
Security is always a big concern for OTT apps. Understanding user identity and their access levels is very crucial while developing secure and user-friendly Roku channels with BrightScript. There are many mechanisms which are used to adopt security in OTT apps. Some of the most commonly used security mechanisms are – Sessions, Cookies, JWTs, Authentication, […]