Anaytics, B2B, Big Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

April 7, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

March 24, 2022

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

AWS, Big Data, Blockchain

TechFluence: The Most Exciting Tech Conference of 2019 is here

  The wait is finally over! It’s time to get your geek on for TechFluence 2019 – the most happening tech conference of the year. A power-packed day dedicated to the best in tech, TechFluence promises to be an extravaganza for the techies at heart. A daylong conference, it offers a forum for software technology […]

March 25, 2019

Big Data, Java, Technology

When you take your Machine Learning Models to Production for Real Time Predictions

Problem We had a use case where we needed to use machine learning to make predictions in real time. To give an estimate of what we consider real time – latency less than 10 milliseconds for our predictions. In this blog, we would discuss what is needed to have the kind of latency for machine […]

June 6, 2017

Big Data, Technology

4 Emerging Solutions to Unlock the Value of Your Unstructured Data

The digital data is growing at an astounding rate, outpacing our ability to analyze it. With the proliferation of smartphones, network connectivity, smart devices, and IoT, the variety and volume of both structured and unstructured data have grown manifold, turning big data into bigger and bigger data. A study by IDC echoes that “By 2020, […]

February 23, 2017

Big Data, Product Engineering, Software development

5 Considerations For Building Data Driven Applications

Innovation is at the center of application development. A lot of established companies as well as startups are investing big money in product ideas that have the potential to solve business challenges. While traditional applications are still in place, new age SaaS companies are developing amazing applications for web and mobile keeping data analytics at the […]

February 22, 2017

AWS, Big Data, Cloud

Introduction to Amazon Athena

What is Amazon Athena? Amazon Athena is an analytics and interactive query service that use interactive standard SQL to analyze data stored on Simple Storage Service (S3). It is a serverless service i.e. there is no need to setup the instances for the datastore and manage the infrastructure. Also, there is no need to load data […]

January 24, 2017