Anaytics, Big Data, Cloud

Best practices and hacks for Data Loading in Snowflake from Stages

Continuing our Snowflake blog series, after learning about setting up a  Snowflake account using System-defined Roles, we will explore the best practices for loading data from a file into Snowflake. Let’s begin.. Snowflake supports file-based data ingestion through Internal and External stages.  However, there are various factors to consider when performing data ingestion, including the […]

March 16, 2023

Big Data, Data & Analytics, Digital Analytics

Snowflake Account setup using System defined roles

This is the first blog in a series that will focus on Snowflake, where we’ll cover best practices for using Snowflake, explore various Snowflake functionalities, discuss how to maximize the benefits of Snowflake, and address the challenges that come with its implementation or migration. In this blog, we’ll start by discussing setting up a Snowflake […]

February 16, 2023

AWS, Big Data, Cloud

Mirror Maker for Kafka Migration

For one of our Global Advertising Management Platform clients, we did one migration project with zero downtime for components like Platform DB, Ceph, Aerospike, Kafka (Zookeeper +data nodes), MapR (hive, oozie, hue), Druid (Zookeeper +data nodes), Flink (Zookeeper +data nodes), Monitoring (Icinga,collectd, cloudwatch), Logging (logstash & Opensearch) & Other Components ( Nexus, SFTP, Jenkins ). […]

October 31, 2022

AWS, Big Data, DevOps

Migration of Hbase Running on EMR

 Introduction Amazon Elastic Map Reduce is a managed platform. We can run big data frameworks like Apache Hadoop and Apache Spark on AWS to process and analyze large volumes of data.  We can process huge amounts of data for analytics purposes and business intelligence workloads with help of this framework. Amazon Elastic Map Reduce also […]

May 19, 2022

Anaytics, B2B, Big Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

April 7, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

March 31, 2022

Anaytics, Big Data, Data & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

March 24, 2022

Big Data, Covid 19, Digital Engineering

Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]

December 10, 2021

AWS, Big Data, Blockchain

TechFluence: The Most Exciting Tech Conference of 2019 is here

  The wait is finally over! It’s time to get your geek on for TechFluence 2019 – the most happening tech conference of the year. A power-packed day dedicated to the best in tech, TechFluence promises to be an extravaganza for the techies at heart. A daylong conference, it offers a forum for software technology […]

March 25, 2019