Make your Digital Business Agile for Today’s Customer

30 / Sep / 2016 by Ankit Gupta 0 comments

Make your Digital Business Agile for today’s Customer-Banner

Today’s digitally evolving customers demand highly seamless interaction and instant access to information. Think of a scenario, when you have built an outstanding product and have invested in several marketing campaigns. You get the best sales team onboard who are eagerly waiting to see their inboxes getting bombarded with leads and customer queries. And suddenly you witness a latency issue due to high traffic that fails all your lead gen campaigns and hits customer experience big time. Truly, not a desirable state you were expecting. In the digital world, consequences of disruption and unexpected downtime can be extremely fatal. Restoring a poor network consumes time, and it further hampers the user experience and customer relations.

In spite of advances in technology and several IT process, businesses still witness downtime or latency issues in web applications that massively impact revenues and customer experiences. Precisely, conducting successful root cause analysis and identifying the complex server, network or application issues is still a challenge for technology leaders. Whether on a cloud or locally hosted server, only 360-degree infrastructure monitoring approach can help businesses optimize infrastructure to deal with heavy workloads and barrage of customer expectations.

Furthermore, to stay competitive businesses can leverage technology solutions that can help them create a differential and seamless customer experience. This further demands business critical applications to run flawlessly. Infrastructure monitoring helps in increasing server, applications and database visibility, which is critical for businesses to monitor in the context of business transactions. There are several tools used to monitor infrastructure that provide a central dashboard for monitoring applications and creating several customized alerts to detect server or network issues. In addition to this, Infrastructure monitoring can benefit a business in several ways.

Business Benefits that Come Along with Infrastructure Monitoring

Reducing Downtime

Downtime’s not only adversely impact your customer experience, but they hit your company’s bottom line. Monitoring can help in identifying the origin of the problem such as client side, server side or somewhere in between. For instance – Using DevOps tools such as Pingdom can help in monitoring applications uptime. The tool can be customized to trigger alerts when the website goes down. Further, assisting in tracking the downtime, uptime, and performance of the website.

Handling Traffic Spikes:

Media companies or businesses running promotional campaigns commonly face a surge in traffic and handling this is not a cake walk. To address this challenge auto scaling can be introduced in the infrastructure to allow servers to scale up or down automatically in case of traffic fluctuations. Here monitoring plays a crucial role to implement an alert mechanism to identify issues and alerting the system to autoscale.

Preventing Risks:

A good infrastructure management strategy requires real-time insights to enable businesses to detect problems in advance and take preventive measures. Infrastructure monitoring tools like New Relic – an application and server performance monitoring tool helps in providing real-time data and insights on response time, error rate, throughput and transactions data. These insights can help in formulating a data-driven IT strategy structured around complex business requirements of the organisation.


Elastic Provisioning helps in utilizing the resources in an optimize fashion. Monitoring tools simplify this job as they keep a constant watch on the performance and functioning of resources. Think of a scenario where you have provisioned the resources for millions of users on your website but got a traffic of users in thousands. Infrastructure Monitoring tools play a major role in saving infrastructure cost by provisioning.

Increases Uptime

Constant monitoring helps in rectifying the technical issues at an initial stage. Alert mechanisms and detections prevent major failures, downtimes, and data disasters. Alerts for network detection, memory consumption, etc. frees the DevOps team from worries and allows them to focus their energies on other productive operations. Monitoring helps in scheduling the maintenance operations in an effective way without disturbing the core business operations.

Only a watchful and constant supervision can prevent the core businesses from side tracked from such situations. DevOps tools closely observe the patterns and instantly alarm teams in case of minute disruptions. On top of that, it improves the application response time and ensures that service quality never depreciates.

Safeguards Network Security

Security breaches and the consequences (spoiled customer relationships, diminished brand value, lawsuits, etc.) are vindictively painful. Fortunately, DevOps teams use Infrastructure monitoring tools that help in strengthening the network security. These tools conduct rigorous checks on the network layers to detect intrusions or suspicious activity reports and prepare detailed network activity logs.

If you are looking for technology experts to help with improving your IT infrastructure, contact us today.

To know more about 7 best DevOps tools for Infrastructure Monitoring – Read More in this Whitepaper


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