AnayticsBig DataData & Analytics
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]
Big DataCovid 19Digital Engineering
Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless […]
Digital TransformationTechnology
Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve […]
Digital TransformationProduct EngineeringSoftware development
As we all know, Blockchain has literally enabled the technology ecosystem to take a significant leap of innovation. Along the years, as Bitcoin has managed to take prominence and grabbed attention from all over the world (and rightly so), people took to studying all about cryptocurrency and Blockchain- the very platform that enabled crypto transactions […]
AgileDigital TransformationProduct Engineering
Over the years, the technology ecosystem has gone through many changes and has come a long way. With technologies evolving at such a rapid pace, the need to embrace digital transformation is no longer optional. Digital Transformation, however, is not a simple concept. It involves numerous layers of technology adoption and change management. Owing to […]
Digital TransformationTechnology
Blockchain is already disrupting the financial ecosystem. Multiple banking and financial institutions are leveraging Blockchain to make transactions secure and eliminate intermediaries. The use of Blockchain is however not limited to the banking sector. Multiple companies from different industries have now started investing in Blockchain. Automobile, retail, and healthcare are some of the other industries […]
Digital TransformationProduct EngineeringSoftware development
We have all witnessed a major technology-led revolution in recent years. While Cloud, IoT, Virtual Reality and Mobility were the frontiers of transformation, Blockchain is quickly getting the desired stronghold. Blockchain has already tasted huge success across banking and financial industry, but what sets it apart is its application in various other industries ranging from […]
CloudDigital TransformationProduct Engineering
Businesses are changing the way they used to run a decade back. They are adapting to the fast-paced competitive environment by changing their business models and leveraging cutting-edge technologies. While 2017 witnessed the rise in interesting technologies such as Blockchain, Artificial Intelligence and Machine Learning; 2018 brings much more in store for companies looking to […]
Digital MarketingDigital TransformationExperience Design
Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has become a prime goal of multiple global organizations. According to […]