Architecture, Implementation, and Production Engineering Considerations In OTT platforms, monetization is inseparable from playback architecture. Advertising-driven models such as AVOD and hybrid SVOD+AVOD depend heavily on reliable ad delivery mechanisms. Among these, Client-Side Ad Insertion (CSAI) remains one of the most widely adopted techniques. From an engineering standpoint, CSAI is not simply “playing an ad […]
Introduction In ad-tech, logs are not “nice to have.” They are the product’s heartbeat. Every impression, every click, every bid request — everything generates logs. Multiply that by millions of requests per minute, and you’re suddenly dealing with millions of events and TB’s of logs per day. That’s exactly where one of our platforms was. […]
The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. This growth has also driven demand for sophisticated OTT app development solutions that can support advanced advertising technologies like SSAI and CSAI, ensuring seamless monetization and scalable performance. With the worldwide shift from linear television […]
Introduction When companies move to the cloud, most think the hardest part is the migration itself. Truth is — that’s just the start. Over the past few years, we’ve worked with startups, large-scale platforms, and everything in between. What have we learned? Cloud without solid DevOps is like buying a sports car but never changing […]
Introduction If you’re using Terraform for IAAC with AWS, you might have probably declared the provider like this in your code: provider “aws” { region = “us-west-2” } And it worked. So you left it alone. Then one day, someone tries to use a newer module… and Terraform throws a special error: Error: unsupported argument […]
Introduction The advertising technology (Ad-Tech) industry has seen some serious changes lately, all thanks to data, automation, and AI-driven solutions. Brands and advertisers are putting a lot of emphasis on personalization, engaging their audiences, and making decisions based on data to really boost ad performance. But even with all these advancements, there are still some […]
