The Ninety-Second Sign-Up Live match in the evening of a Friday night. The punter, a loyal football fan as well, picks up his mobile device and downloads an online gambling app. They enter their name, their date of birth and take a snap of their driving licence. Done! Their betting account gets verified within seconds. […]
For a long time, being a Business Analyst (BA) mainly meant dealing with documentation, like business and functional requirement documents, process flows, and traceability matrices. While these documents were important, they often made the BA seem more like a note-taker than an important part in making decisions. But things are changing at a fast pace […]
In Today’s OTT Competitive Landscape where OTT providers are looking to provide a sophisticated and user friendly UI and premium Catalogue ,a technical glitch or instability can lead to User Churn and Brand Erosion. Let’s Say Users want to watch a movie or show which they were longing to watch and land on the OTT […]
Introduction FAST Channels, or Free Ad-Supported Streaming TV (FAST), have emerged as a powerful new revenue engine in the OTT (Over-The-Top) ecosystem. Instead of charging viewers a monthly fee, FAST channels attract large audiences by offering free content with scheduled ad breaks. Unlike subscription-based Video on Demand (SVOD), FAST relies entirely on ad revenues. Because […]
In many households today, streaming platforms have become a primary source of entertainment. This is especially true for families with young children, where cartoons, educational shows, and animated movies are part of daily routines. As a parent myself, I often sit with my daughter in the evenings as she explores her favourite content on OTT […]
Introduction In our world today that is dominated by digital-first experiences, the customer no longer has the need to engage in long, linear journeys. Instead, they now engage in micro journeys, short, goal-oriented experiences that occur across channels, devices, and moments of time. Traditional end-to-end journey mapping does not reflect these micro behaviours well and […]
Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules – and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our Subscription Management Solution was built to simplify this […]
Introduction Daily stand-ups are one of the cornerstones of Agile software development. They’re meant to keep teams aligned, unblock issues quickly, and maintain a rhythm of accountability. But in the era of distributed teams and hybrid work, the simple stand-up has become unusually complex. Done right, it serves the purpose. Done poorly, it feels like […]
A couple of years ago, the idea of a tool helping me write user stories or summarise a 50-page requirements document in minutes would have sounded like wishful thinking. Now, it’s just another Tuesday. Generative AI (GenAI) is no longer some distant “future tech” — it’s quietly becoming part of our daily workflows, whether we’ve […]
