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In many households today, streaming platforms have become a primary source of entertainment. This is especially true for families with young children, where cartoons, educational shows, and animated movies are part of daily routines. As a parent myself, I often sit with my daughter in the evenings as she explores her favourite content on...
Introduction In our world today that is dominated by digital-first experiences, the customer no longer has the need to engage in long, linear journeys. Instead, they now engage in micro journeys, short, goal-oriented experiences that occur across channels, devices, and moments of time. Traditional end-to-end journey mapping does not...
Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules - and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our...
Introduction Daily stand-ups are one of the cornerstones of Agile software development. They’re meant to keep teams aligned, unblock issues quickly, and maintain a rhythm of accountability. But in the era of distributed teams and hybrid work, the simple stand-up has become unusually complex. Done right, it serves the purpose. Done...
A couple of years ago, the idea of a tool helping me write user stories or summarise a 50-page requirements document in minutes would have sounded like wishful thinking. Now, it’s just another Tuesday. Generative AI (GenAI) is no longer some distant “future tech” — it’s quietly becoming part of our daily workflows, whether...
👋 Introduction If you've ever hesitated while writing a user story for a backend API, you're not alone. Many Business Analysts—especially those who come from strong functional backgrounds—aren’t always sure how deep to go, how to frame the story, or what technical details are truly necessary. But here's the thing: you...
Introduction In current circumstances, PDFs are omnipresent, starting from research articles and business briefs to contracts and even eBooks. Even with the increased use of such technology, most people utilizing it today face one core challenge: it is fundamentally unchanging. Business analysts are tasked with turning data and...
Business Analysts play a crucial role in helping companies make informed decisions. However, traditional methods of gathering insights, analyzing data, and documenting requirements can be time-consuming. AI brings a convincing solution along with it, automating many of the processes, improving efficiency, and accuracy. In this blog,...
In today’s fast-paced and user-driven world, delivering solutions that truly resonate with users requires more than technical expertise and project management. It demands empathy. For Business Analysts (BAs), empathy is a powerful tool that bridges the gap between business goals and user needs, ensuring that the solutions designed are...
We are constantly thinking. Whether we like it or not, we still think constantly. It looks like thinking is your favorite thing to do these days and we work very hard to think critically. However, have you ever pondered what critical thinking is exactly? No, hours of contemplation are not critical thinking. Critical thinking is a skill...
Imagine a world where tedious documentation writes itself, data analysis happens in a flash, and initial stakeholder interviews are conducted by AI assistants. Generative AI (Gen AI) is rapidly transforming the field of business analysis, automating tasks and empowering analysts to become strategic powerhouses. Business analysts are...
Introduction Whether you're developing software, launching a new product, or executing any project, the quality of your requirements is a key factor that allows the development to proceed at a reasonable risk. However, how to judge whether the requirements are good enough? There is no recipe for a perfect requirement. Common challenges...
