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Introduction In ad-tech, logs are not “nice to have.” They are the product’s heartbeat. Every impression, every click, every bid request — everything generates logs. Multiply that by millions of requests per minute, and you’re suddenly dealing with millions of events and TB’s of logs per day. That’s exactly where one of our...
Introduction When we started with Amazon ECS on AWS Fargate, it felt simple. No EC2 to manage. No AMIs. No cluster scaling headaches. Then the number of services grew. Working for the ad-tech client from last 5 years and running their workload on ECS Fargate has taught us many things. Different traffic patterns. Different...
It is painfully inefficient to check metrics across a large collection of AWS accounts (development, staging, uat, production, etc.). This is a major time waster, not just a small irritation. In addition to wasting valuable engineering time, you run a much higher risk of missing an alert that could result in a full-blown outage every time...
Introduction If you're still running MySQL 5.7 on Amazon RDS, it's time to act. AWS started charging for Extended Support in March 2024. By mid-2025, that charge is no longer theoretical, and paying for it is kind of unacceptable. You're likely already paying for it, and the cost will double by the end of this year. [caption...
Introduction At To The New, we work with all kinds of customers from fast-moving startups to huge enterprises, and one thing is always true: Nobody likes surprises on their AWS bill, nor Anyone likes downtime. When people think of saving money in AWS, they usually jump straight to EC2 instance rightsizing or removing idle resources....
Introduction Handling AWS costs is very important for cloud bill optimizations. One overlooked service that can significantly contribute to monthly expenses is Elastic Load Balancing. Our team, which works for a global advertising management platform client, a powerhouse in advertising and connected TVs, recently undertook a major step...
Nowadays, every org wants to migrate to a microservices architecture; the idea sounds great on paper. But when you're staring at an 8-year or decade-old monolith that processes millions of transactions and somehow never breaks, suggesting a complete rewrite feels... well, insane. I've been down this road more times than I care to admit....
Introduction As we go forward with the current generation’s approach to selecting a PC or laptop according to their needs, there is a rising debate about the option. A regular Windows operating system machine or the latest Apple Macbook with updated M-series chips? The answer lies in understanding the difference between the...