Digital Analytics, Digital Campaign Analytics

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...

by kinshuk jhala
Tag: Cross-channel analytics
28-Sep-2016