Technology has empowered customers with a plethora of choices when it comes to interacting with a brand. A single interaction with a customer can change the customer’s perception, making it essential to provide them with a great end-to-end experience. Nowadays, companies are launching multiple digital initiatives to reach out to the...
It was only from mid-2008 with the advent of smartphones, like HTC Dream, or Apple iPhone that it reached the mainstream, taking advantage of all the functionalities that these devices provide. As per Gadgetsnow, usage of the smartphones by Indian users grew by 43% in 2016 and 92% in 2015. A major thing to notice is that "Business and...