DevOps

From Hot Brokers to S3: Optimizing Kafka Storage with Tiered Storage

Introduction If you’ve ever worked with Kafka, you know the problem: data grows fast. Every click, impression, or event adds up, and before you know it, your Kafka broker’s disks are full. Disk is not very cheap on AWS, and storing everything on expensive broker storage is costly, and scaling up to handle growth feels […]

DevOps

Leadership in the Age of AI + AWS

Artificial Intelligence has managed to move from research labs to boardroom conversations. Today, every technology leader is under pressure to “do AI.” Customers want personalized experiences, competitors are embedding AI into their offerings, and investors expect a clear AI strategy in every roadmap. But here’s the hard truth: the majority of AI projects fail to […]

Vijit Vidya
Vijit Vidya
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DevOps

Stop Paying Extra: How We Helped an Ad-Tech Company Cut AWS RDS Costs by Upgrading from MySQL 5.7

Introduction If you’re still running MySQL 5.7 on Amazon RDS, it’s time to act. AWS started charging for Extended Support in March 2024. By mid-2025, that charge is no longer theoretical, and paying for it is kind of unacceptable. You’re likely already paying for it, and the cost will double by the end of this […]

DevOps

Reclaiming Cloud Efficiency: Strategic Rightsizing for Business Impact

Introduction Cloud cost optimization is a vast and evolving discipline, but at its core, it starts with visibility. You can’t optimize what you can’t see. So, gaining granular insight into your cloud usage and billing is the basic foundation. You’re not the only one who has ever thought, “This bill feels too high,” after seeing […]