Digital Marketing, Marketing

How B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and...

by natasha.mathur
Tag: lead lifecycle
17-Mar-2022