Corporate, Digital Analytics

Closure of California Fitness Gym…Justified?

On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...

by Navnita Kundu
Tag: Market Research
18-Aug-2016

Digital Marketing Strategy, Social Media Analytics

What makes Modi Speeches such a Cult – An Analytical Perspective

One Simple Reason “Content that Connects with Target Audience” Speaking to 20000 people, knowing that over a billion would be tuned in, is a tough act. For Mr. Modi it is a cakewalk. He seems to outdo himself time and time again. Here is some proof of evidence to back it up. In the world of marketing there is a common saying...

by Gaurav Misra
Tag: Market Research
01-Oct-2015