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Shorts: The New Currency of OTT Engagement

Introduction OTT consumption is evolving – quietly, yet decisively. Long-form series and feature films will continue anchoring premium OTT platforms; the ways in which users discover and consume that content, however, are shifting. This shift towards snackable, mobile-first content aligns closely with broader media & entertainment industry trends, where speed, personalization, and engagement are redefining […]

Rishabh Dhall
Rishabh Dhall
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Analyzing the consumer behavior insights in OTT market

Over the past years, the Over-The-Top (OTT) industry has experienced tremendous expansion that has reshaped the media and entertainment landscape. The OTT market has rapidly evolved due to rising internet usage, multiple players, technological improvements, shifting consumer needs, and regional OTT preferences. A number of industry giants, such as Netflix, Amazon Prime Video, Disney+, and […]

Shweta Joshi
Shweta Joshi
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