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A note before this starts: I used AI to help write this piece. The observations in it aren’t generated, though — they’re what our DevOps team has actually watched happen over the past while. I’m upfront about the tool because the argument here is that the shift itself is real and lived, even if the […]
Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]