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Marketing Automation

Marketing Cloud Personalization: Why Good Data Drives Better Results

Consumers anticipate that businesses will be aware of their requirements and provide experiences that are pertinent to each encounter. Adding a customer’s name to an email is no longer the only way to personalize an email. It involves creating smooth, significant interactions using data and insights from real-time. Businesses can provide highly targeted, data-driven personalization […]

Adobe

The RTE Color Picker Plugin for AEM

The Rich Text Editor (commonly known as RTE) in Adobe Experience Manager (AEM) is a great tool for authoring the text on the page, but it does not have any out of the box (OOTB) color picker plugin. There are few custom solutions available over the internet, however, they often lead to the following common […]

Adobe

Enhancing Adobe Analytics Tracking with CNAME & AEP

Introduction In today’s digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users accurately becomes difficult due to third-party cookie restrictions. So CNAME can help address some […]

Mihir Shah
Mihir Shah
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Adobe

Transforming UX with Data: Leveraging Adobe Analytics to Uncover Scroll Depth and Page Depth Insights

Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads should be strategically placed in areas […]

DevOps

The Automation-First Approach: Why Businesses Must Evolve Beyond Traditional CI/CD

Introduction In today’s fast-paced software landscape, automation isn’t just a luxury—it’s a necessity. Organizations need to ship features faster, scale effortlessly, and ensure rock-solid reliability—all without drowning in operational overhead. The solution? A unified, fully automated CI/CD pipeline that does it all. Many organizations struggle with fragmented automation, leading to inefficiencies and deployment risks. According […]

MSP

Terraform Meets GitOps: Setting Up Atlantis on AWS for Automated Infrastructure Management

Introduction Infrastructure automation is a crucial part of modern DevOps workflows, enabling teams to manage cloud resources efficiently using Infrastructure as Code (IaC). Terraform is a widely used IaC tool, and when paired with Atlantis, it provides a seamless, GitHub-driven workflow for managing infrastructure changes. Atlantis integrates Terraform with version control systems like GitHub, GitLab, […]

BA

Loan Industry | Complete Loan Processing Guide & Terminologies

Introduction A loan is some amount of money, any sort of property, or any other material goods given to a party in exchange for future repayment of the loan’s principal value amount with interest in a fixed tenure and equated monthly installments, i.e., EMIs. A loan can be borrowed by a person, a bank, or […]

Media & Entertainment

Deep Dive into Seamless Streaming in OTT App

Introduction Over-the-top (OTT) streaming services have completely changed the way audience views videos and movies. With the ever-growing number of competitors such as Netflix, Amazon Prime, and Disney+, grasping the concept of seamless streaming is important for user experience enhancement. Here is an overview of the seamless streaming of video content, its strategies, enabling technologies, […]

MSP

How to set up Blackbox exporter to monitor websites with Prometheus

Introduction It is very crucial for the website to be up and running all time without any failure. Prometheus provides a feature of Blackbox Exporter that probe the endpoints using HTTP, TCP, DNS, HTTPS and ICMP protocols. If the exporter is setup with the Prometheus, you can scrape the services and see if they are […]

Media & Entertainment

Cracking the code: Apple’s DRM Technology (Part-2)

How to Implement FairPlay DRM with “AVAssetResourceLoader” Delegate 1. Prepare DRM-protected HLS Content: The HLS media needs to be encoded and encrypted using FairPlay DRM. This process takes place on the license server, where media files are encrypted and content keys are securely stored. Content keys are generated and securely stored on the license server, […]

iOS

Unlocking the Power of Apple App Intents: A Guide to Smarter, Faster App Interactions

Introduction: Apple launched the App Intent framework which allows developers to create and handle user intents in their apps with special support for Siri, Shortcuts, and other system functions. The framework enables users to perform specific app actions through voice commands as well as widgets and shortcuts which leads to better user experience. With the […]

Data Science

Revolutionizing Chemical Product Discovery with Generative AI (GenAI) and Retrieval-Augmented Generation (RAG)

Introduction The chemical industry is an important part of the economy as it produces and supplies raw materials for various ingredients and use cases. There are thousands of products on the market, all of which have different compositions, technical properties, and requirements for their usage. The correct selection of products is, therefore, complicated and very […]

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