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Quality Engineering

Introduction to Mabl

Introduction to Mabl  If you’ve ever been stuck fixing broken Selenium tests at 2 a.m., you know the pain of traditional test automation. A small CSS change or a renamed element ID, and suddenly half your regression suite is red. The team wants to ship. Product is pushing. And QA is caught in the middle.This […]

Tanuj Rasane
Tanuj Rasane
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BA

The Engine Room: A Deep Dive into the OTT CMS

When we think of OTT (Over-the-Top) platforms, the first things that come to mind are seamless streaming, engaging user experiences, and diverse content libraries. But behind every binge-worthy series and blockbuster premiere lies a powerful backbone, the unsung hero powering seamless streaming experiences for millions of viewers worldwide – the Content Management System (CMS), which […]

Nitesh Gupta
Nitesh Gupta
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BA

Auto-Clip Generation: Re-shaping content delivery for digital platforms

Introduction In today’s fast-paced digital world, audiences no longer have the time or patience to watch an entire game. Instead, they crave the excitement of key highlights—the major actions (sixes, boundaries, goals, or wickets) that define the game. Traditionally, creating these highlight reels has been a manual and time-consuming process, requiring hours of editing effort […]

Shweta Joshi
Shweta Joshi
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BA

Media Ingest: The Future of Smart Content Management 🎥

The Media Ingest platform is a revolutionary content management system for modern entertainment. It supports live TV, VOD, series, brands, recommendations, and rich metadata. Media Ingest unifies and secures everything from content storage and organization to publishing and customization. 💡 Why Media Ingest Media assets—series, videos, logos, and program guides—are growing in quantity, variety, and […]

Anubhav Sharma
Anubhav Sharma
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Media & Entertainment

Roku Search

Roku search console consists a 2 main sections by which the developers or app owners can participate in the Roku search. The first section is the Roku Search Feed, and the second is the Roku Search Feed validator. Beta channels can’t participate in the Roku search; only published channels are able to participate in the […]

Android

Flutter State Management with ViewModel + Cubit

Introduction State management is one of the most debated topics in Flutter. Some engineers like Bloc, others prefer Riverpod. But after working on large-scale Flutter apps with dozens of screens and business rules, one thing becomes obvious: What matters most is not which library you pick, but how you organise responsibilities between UI, business logic, […]

Lokesh Prajapati
Lokesh Prajapati
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Media & Entertainment

Design Once, Stream Everywhere: Responsive UI for OTT applications

Introduction Nowadays, while watching our favourite OTT applications, we have lots of options to choose from, sure, but at the same time, there are many devices to stream your favourite movie on too! Screens come in every shape and size: phones, foldables, tablets, desktops, and TVs – and your streaming app has to feel native […]

iOS

Native or Hybrid? The Ultimate Guide to Cross-Platform Mobile App Development

Introduction Creating an awesome app for both iPhone and Android feels like running two marathons with separate teams. There is the iOS team happily working away in Swift and SwiftUI, then there is the Android team doing the same in Kotlin and Compose. They are practically building the same app in two different languages. That’s […]

Pankaj Gupta
Pankaj Gupta
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Data Science

Finding the Right GenAI Model for Right Task

Where It All Began The inspiration for exploring this topic arose while developing a POC to generate accurate graphical reports and charts from quantitative data. Naturally, the first thought was GPT. It’s everywhere—the “default” AI for almost any task. ChatGPT was given a try. It worked to an extent, displaying text-based charts or even generating […]

Harshit Wadhwa
Harshit Wadhwa
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Data Science

How to Create CI/CD Pipeline for GenAI Application using Jenkins

Introduction Generative AI (GenAI) applications are becoming increasingly popular in enterprises, powering use cases like chatbots, text summarization, code generation, and more. However, developing these applications is only half the battle — ensuring smooth deployment, scalability, and continuous improvement is where CI/CD (Continuous Integration/Continuous Deployment) pipelines play a critical role. In this blog, we’ll walk […]

Dharmendra Singh
Dharmendra Singh
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Data Engineering

Accelerating Data Transfer with Apache Arrow Flight

In the modern data ecosystem, speed and efficiency are paramount. Whether you’re building real-time analytics pipelines or scaling distributed systems, the bottleneck often lies in data serialization and transport. Enter Apache Arrow Flight—a high-performance RPC framework designed to move large datasets efficiently using the Arrow memory format.   What is Apache Arrow Flight? Apache Arrow […]

Rahul Pupreja
Rahul Pupreja
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Marketing Automation

The Data Detox: Why Your Marketing Automation Craves Clean Data

In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: “Data“. Clean data is a necessity to build accurate […]

Preeti Nautiyal
Preeti Nautiyal
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Services