If you’ve worked with Adobe Analytics, you’ve probably done this more times than you’d like to admit: Open DevTools → Network → filter b/ss → click → scroll. Everything is technically there, but reading it isn’t exactly smooth. It’s one long URL, parameters packed together, values encoded, and no real structure to guide your eyes. […]
A Real-World Problem Imagine you’re trying to book a doctor’s appointment online. You start on hospital.com, browsing doctors and services. When you’re ready, you click “Book Appointment”, which takes you to bookings.healthcare.com. From your perspective, it’s one smooth journey. But to analytics? Visit on hospital.com = Visitor A Appointment on bookings.healthcare.com = Visitor B The […]
Introduction In today’s digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users accurately becomes difficult due to third-party cookie restrictions. So CNAME can help address some […]
Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads should be strategically placed in areas […]
Introduction: Tracking file download events across websites is crucial for understanding user engagement and based on which digital strategies can be optimized. Using the AEP WebSDK extension offers a robust solution for capturing such events. By leveraging this extension, businesses can seamlessly monitor and capture download events, providing valuable insights into content performance. This approach […]
ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar, there might be chances of value truncation in case of large data. ListVars are custom variables that you can […]
Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]
