DevOps

ECS Fargate at Scale: Lessons from Running Multiple Microservices in Production

Introduction When we started with Amazon ECS on AWS Fargate, it felt simple. No EC2 to manage. No AMIs. No cluster scaling headaches. Then the number of services grew. Working for the ad-tech client from last 5 years and running their workload on ECS Fargate has taught us many things. Different traffic patterns. Different scaling […]

DevOps

DNS Migration Done Right: Lessons from Moving to Route 53

Introduction DNS migrations don’t usually get much attention. They’re invisible when done right and very loud when done wrong. At TO THE NEW, we recently migrated DNS for an ad tech client from NS1 (an IBM Product) to AWS Route 53 as part of their large move to AWS and cost savings. On paper, this […]

DevOps

DevOps Is Not a One-Time Setup: First-Year Lessons from the Field

Introduction When teams start on their DevOps journey, the excitement is real. CI/CD pipelines, faster deployments, cloud-native tools, automation everywhere – it feels like everything is finally going to be smooth. But in reality, the first year of DevOps is rarely smooth. It’s messy, experimental, and full of learning. At To The New, while working […]

MSP

The Role of To The New Managed Services in Cloud Cost Optimization

Is Your Cloud a Cost Center or a Growth Engine? The Role of TTN Managed Services in Cloud Cost Optimization For software-driven businesses, the cloud was originally a fast fix—a place for storage, hosting, or scalable computing power on demand. As the digital landscape grew more complex, so did cloud bills and headaches. An important […]

DevOps

Migrating to the Cloud? Here’s Why 9 Out of 10 Clients Stick with TO THE NEW for DevOps

Introduction When companies move to the cloud, most think the hardest part is the migration itself. Truth is — that’s just the start. Over the past few years, we’ve worked with startups, large-scale platforms, and everything in between. What have we learned? Cloud without solid DevOps is like buying a sports car but never changing […]

DevOps

Stop Paying Extra: How We Helped an Ad-Tech Company Cut AWS RDS Costs by Upgrading from MySQL 5.7

Introduction If you’re still running MySQL 5.7 on Amazon RDS, it’s time to act. AWS started charging for Extended Support in March 2024. By mid-2025, that charge is no longer theoretical, and paying for it is kind of unacceptable. You’re likely already paying for it, and the cost will double by the end of this […]

DevOps

Unseen Costs, Visible Impact: How Proactive ALB Management Drives Cloud Efficiency

Introduction Handling AWS costs is very important for cloud bill optimizations. One overlooked service that can significantly contribute to monthly expenses is Elastic Load Balancing. Our team, which works for a global advertising management platform client, a powerhouse in advertising and connected TVs, recently undertook a major step to optimize AWS ALB costs, mainly focusing […]

DevOps

Reclaiming Cloud Efficiency: Strategic Rightsizing for Business Impact

Introduction Cloud cost optimization is a vast and evolving discipline, but at its core, it starts with visibility. You can’t optimize what you can’t see. So, gaining granular insight into your cloud usage and billing is the basic foundation. You’re not the only one who has ever thought, “This bill feels too high,” after seeing […]

DevOps

How Amazon MSK Helped Us Stop Babysitting Kafka

Introduction For years, we have used Kafka in the Data Centre, then we moved to AWS and started using EC2 to run Kafka. However, the headaches increased along with our usage. We began to feel as though we were spending more time managing Kafka than creating anything of value due to broker upgrades, Zookeeper problems, […]