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Tag Archives: CustomerData
If you’ve been working with Salesforce Marketing Cloud for a few years, you’ve probably noticed the platform is going through a significant change. For a long time, the toolkit was familiar: Data Extensions, SQL, Automation Studio, Journey Builder, AMPscript, SSJS, CloudPages, and APIs. That model is still very much alive. But Salesforce is now moving […]
In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: “Data“. Clean data is a necessity to build accurate […]
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