Experience Design, Front End Development

12 UX Rules to Keep In Mind for Product Development

“As far as the customer is concerned, the interface is the product.” —Jef Raskin We are living in an experience economy. Experience creates top of the mind recall and converts customers into brand advocates. This fact has been clearly realized by brands over the last few years. They are investing time, money and efforts to...

by Aakanksha Sidhu
Tag: Design Thinking
20-Nov-2017

Experience Design, Product Engineering

Infographic – Collaborative Design Thinking – The What and Why?

Design led brands are clearly able to attract user with their improved and consistent omni-channel user experience. Design thinking is the key enabler and a foundation for superior user experience. Collaborative thinking in design helps to come up with more ideas, quickly validate the design and amend it basis the common group...

by kinshuk jhala
Tag: Design Thinking
08-Dec-2016

Experience Design, Front End Development

Collaborative Design thinking – A unified discipline & framework for innovation

Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users. As most brands want to MVP fast, limiting the iterations in design...

by kinshuk jhala
Tag: Design Thinking
29-Sep-2016