How Social Media Is Influencing National Policy: A Case study from Indonesia

Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country's app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land...

by Annisa Tiwi
Tag: Gojek

Digital Analytics

How Go-Jek is disrupting the marketing landscape in Indonesia?

In the new age Digital Era it is not only what you are selling that decides the success of your brand but also how you are selling & marketing it Founded in 2011 by Nadiem Makarim and Michaelangelo Moran, “Go-Jek” has become the most popular technology-driven personal ride-booking app in Indonesia. With the slogan “An...

by Nadia Samantha
Tag: Gojek