Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...
Connected TV, Digital Transformation
In this era of connected consumerism, connected TVs have steadily embarked their journey. More and more users are now expecting experiential interactions to be extended to their living rooms. It is now time for brands to make TVs an essential and not optional channel while defining their digital strategies. There is a definite trend...
We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running operations before even conceptualising the product. ...
While YouTube continues to gain markets and increase its share in the overall online video content distribution in India, there are voices in the content industry that resonate every single day and talk about a no-YouTube strategy. Creators are talking today about content which is ‘exclusively for web’ or digital but then does...