Digital Video, Technology

“Controlled Chaos” – Moderating the User Generated Content

Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well by a community and hence was...

by Akhil

Digital Video

Devil’s’ Advocacy for India’s OTT Goldrush

We saw the rise and fall of food-tech in the past few years and there are clear lessons that everyone has learnt. First lesson, it is not a gold rush but a rat-race; a maddening race that everyone wants to run or has a mandate to run. Second lesson is to think about the running operations before even conceptualising the product. ...

by Akhil

Digital Video, YouTube Optimization

Is VOD without YouTube a profitable venture for content owners?

While YouTube continues to gain markets and increase its share in the overall online video content distribution in India, there are voices in the content industry that resonate every single day and talk about a no-YouTube strategy. Creators are talking today about content which is ‘exclusively for web’ or digital but then does...

by Akhil

Digital Video, YouTube Optimization

4 YouTube Tips and Tricks Most Creators Are Unaware Of

While most of the creators are busy with their daily chores of making videos for YouTube, sometimes they lose out on possible revenue or opportunities because the video was not optimized properly. Search for “YouTube optimization tips” and you will come across thousands of articles and blogs talking about various tools available for...

by Akhil

Digital Video, Marketing

The Basics Of Video Compression

With data rate as high as 165 mbps, the analog video sequence is surely not going to fulfill our digital video requirements in its native forms. A two hour Hollywood movie transport stream (TS) or a pro-res file would cost you as much as 60 GB of data if watched online in the same format. There is a need to reduce the media overheads in...

by Akhil